Don't hide all of your magic. I know, I know, it bucks all conventional wisdom and it is tough to change old habits (at least for me), but I've learned that it is vital to let your clients and … [Read more...] about Stuff You Need to Know to Succeed: Let Them See You Sweat
Client Acquisition
I found your customers online . . .come and get’em
Guess what? Your so called "offline" customers are hanging out online. Yep, they sure are. In fact, they are all over Facebook (800 million strong at last count), Twitter (200 million strong), and … [Read more...] about I found your customers online . . .come and get’em
Who are you? Your email address says it all!
I have been doing what I call Get to Know You sessions for the last couple of weeks and I've learned a lot about what's working for you as small business owners and professionals and what's not. One … [Read more...] about Who are you? Your email address says it all!
How to Ride the Coattails of Your Favorite Guru by Invitation
Creating winning joint venture partnerships can be the difference between a launch that sizzles and a launch that fizzles. It can be the difference between tapping your tried and true 200 subscribers … [Read more...] about How to Ride the Coattails of Your Favorite Guru by Invitation
Hot Marketing Tips: How to Ditch the Duds and Work With Only the Best Clients
Well I had a big AHA! moment awhile ago. I had agreed to meet a new date, but he hadn’t made firm plans and the voicemails left were focused on what was going on in his day, and nothing about where … [Read more...] about Hot Marketing Tips: How to Ditch the Duds and Work With Only the Best Clients
Lead Generation Tips: Are You Turning Hot Prospects Cold?
Wow, this came on this week as I was requesting proposals for a future event. I was amazed at the lack of professionalism and time that potential vendors wasted. These deserve to be red-flagged just … [Read more...] about Lead Generation Tips: Are You Turning Hot Prospects Cold?
Social Media Marketing: When is the Best Time to Market?
There is a very short answer to this question and it is simply ALWAYS! What I continue to run into, particularly with service based business professionals and creatives (like designers, stagers, and … [Read more...] about Social Media Marketing: When is the Best Time to Market?
How to Know When Criticism Will Help You or Hurt You
Gosh this year has really flown by, and I think it feels faster today since we are all living on multiple planes of not just reality but virtuality. It is impossible to actually be alone anymore as … [Read more...] about How to Know When Criticism Will Help You or Hurt You
Why Southerners Tweet Best and How You Can Too
I am frequently asked about Twitter, how to Tweet, and how on earth I can possibly say anything relevant and meaningful in only 140 characters. I was raised by a mother who had a large vocabulary and … [Read more...] about Why Southerners Tweet Best and How You Can Too
