Marketing Strategies

Business Model: Neiman Marcus or Walmart, What’s Your Pick?

I've been in business over twenty years and I've seen a lot of business models. It always intrigues me to see the difference between those who go after only the high end markets (The Neiman Marcus … [Read more...] about Business Model: Neiman Marcus or Walmart, What’s Your Pick?

Got some awesome lessons in customer service during a recent stay at The Hotel Palomar in Chicago. First I should say that I am a sucker for modern luxury hotels, however with a business degree in … [Read more...] about Marketing Strategies for Small Business: How to Win Customers and Influence Clients

We are living in the Age of the Amateur Invasion. With the gazillions of online marketing methods available today and the popularity of "reality" TV, anyone at any level can make a name for … [Read more...] about The Marketing Trap: Perfect Won’t Get You to Profits

I had a very interesting experience recently. I was looking for a graphic designer to help me with a new website. The gal I wanted to work with was unavailable and she referred me to three other … [Read more...] about Marketing Failure: Are you UNSELLING yourself?

I've always struggled with the idea that you have to camp on Facebook. The statistics all show that over 50% of users climb on once a day at least for twenty plus minutes. In a world where 30 seconds … [Read more...] about Facebook Netiquette: Are You Hanging Up on Your Customers?

When you are getting started on Facebook for your business,(yes, there are still many folks who aren't on board) one of the most challenging tendencies to overcome is acting as if you are speaking to … [Read more...] about The Power of One: How to Make Social Easy on Facebook

Have you noticed how easy it is to just keep adding new tools to your marketing toolbox without giving any thought to whether they are the right tools and if they fit your plan? Oh, you don't have a … [Read more...] about Marketing Strategies: Why Winging It, Isn’t Working!

Did you drink the Koolaid? Are you convinced that just by having a group logo or name attached to your online profile on Linkedin or Facebook that you are somehow more desirable. Do you believe this … [Read more...] about 5 Really Great Reasons NOT to Join Another Group: Networking Success Tips

Five plus years into online networking I am continually amazed by the apparent randomness with which most people go about building their networks. Answer the following questions and you'll see what … [Read more...] about 5 Tips to Create a Network of Value: It’s Not How Many, It’s How Hot They Are!