Marketing Strategies

Marketing Success Strategies: How to Create and Deliver on Great Expectations

One of the key components to success in any endeavor both professional and personal is delivering on expectations. But all too often we fail to establish "great" expectations at the start that are … [Read more...] about Marketing Success Strategies: How to Create and Deliver on Great Expectations

Celebrity Marketing Lessons: Don’t Be a Weiner!

With yet another sex scandal unfolding in the media this week featuring Congressman Anthony Weiner, it's a great time to learn some valuable lessons in marketing from truly bad and sad behavior. Let's … [Read more...] about Celebrity Marketing Lessons: Don’t Be a Weiner!

The #1 Critical Component to Success in Every Business: Do You Have It?

Wars are won or lost based on this. Relationships will bloom or fade based on this. Your business will succeed or fail based on this. It is one simple concept that is all too often forgotten and when … [Read more...] about The #1 Critical Component to Success in Every Business: Do You Have It?

When Policies Prevent Profits: Are You Stalling Your Success?

This is a lesson in how your policies and procedures may be preventing your profitability. Read closely not as a business owner but instead as a customer or client. Too often we get caught up in our … [Read more...] about When Policies Prevent Profits: Are You Stalling Your Success?

Stuff You Need to Know to Succeed: Let Them See You Sweat

Don't hide all of your magic. I know, I know, it bucks all conventional wisdom and it is tough to change old habits (at least for me), but I've learned that it is vital to let your clients and … [Read more...] about Stuff You Need to Know to Succeed: Let Them See You Sweat

Stuff You Need to Know to Succeed: How to Get Your Email Opened

It's all in your subject line; it really is. You can craft the most wonderful email but the reality is that if you don't have a killer subject line (that's the part that your reader will see BEFORE … [Read more...] about Stuff You Need to Know to Succeed: How to Get Your Email Opened

Are you more focused on conflict or cash?

Don't Sugar Coat This was a valuable lesson to be reminded of. I let go of a service provider on a project recently due to unsatisfactory performance and unreasonable rates. I erred in that I only … [Read more...] about Are you more focused on conflict or cash?

Stuff You Need to Know to Succeed: Are you trying to sell the way you buy?

There are lots of reasons you may lose a sale, and there are three that you can correct immediately. #1 Failure to Be Ready to Close the Deal and Take Their Money I was working with someone this … [Read more...] about Stuff You Need to Know to Succeed: Are you trying to sell the way you buy?