Marketing Strategies

3 Must Haves for Success with Social Marketing

Yes, this is still a big question for far too many people and, more importantly, far too many business owners and professionals. The answer is far simpler than you imagined, and it doesn't involve … [Read more...] about 3 Must Haves for Success with Social Marketing

Wahhhh, I admit it, I haven't been on LinkedIn much this year so far. In fact, I haven't been doing nearly as much social "networking" as I did the last two years. Maybe it's because I'm doing more … [Read more...] about How to Build Profitable Relationships and Powerful Friends: It’s All in the Invitation

One of the surest ways to get a lot more done in your business and scale that ladder of success that much faster is to create a bucket list for your business. After all if you saw the movie, The … [Read more...] about Marketing Success Strategies: Got a Business Bucket List?

As I was standing in the grocery store the other day, searching for 9 volt batteries for an outdoor fan, I had a brand break through moment! I was originally scanning prices and reached for the Kroger … [Read more...] about Marketing Success Strategies: Does Your Brand Matter?

One of the key components to success in any endeavor both professional and personal is delivering on expectations. But all too often we fail to establish "great" expectations at the start that are … [Read more...] about Marketing Success Strategies: How to Create and Deliver on Great Expectations

With yet another sex scandal unfolding in the media this week featuring Congressman Anthony Weiner, it's a great time to learn some valuable lessons in marketing from truly bad and sad behavior. Let's … [Read more...] about Celebrity Marketing Lessons: Don’t Be a Weiner!

Wars are won or lost based on this. Relationships will bloom or fade based on this. Your business will succeed or fail based on this. It is one simple concept that is all too often forgotten and when … [Read more...] about The #1 Critical Component to Success in Every Business: Do You Have It?

This is a lesson in how your policies and procedures may be preventing your profitability. Read closely not as a business owner but instead as a customer or client. Too often we get caught up in our … [Read more...] about When Policies Prevent Profits: Are You Stalling Your Success?

Don't hide all of your magic. I know, I know, it bucks all conventional wisdom and it is tough to change old habits (at least for me), but I've learned that it is vital to let your clients and … [Read more...] about Stuff You Need to Know to Succeed: Let Them See You Sweat