It's all in your subject line; it really is. You can craft the most wonderful email but the reality is that if you don't have a killer subject line (that's the part that your reader will see BEFORE … [Read more...] about Stuff You Need to Know to Succeed: How to Get Your Email Opened
Marketing Strategies
Are you more focused on conflict or cash?
Don't Sugar Coat This was a valuable lesson to be reminded of. I let go of a service provider on a project recently due to unsatisfactory performance and unreasonable rates. I erred in that I only … [Read more...] about Are you more focused on conflict or cash?
Top Ten Reasons Why You Must Jump on the Video Bandwagon Now
Online Video is exploding everywhere these days, and with good reason. Video Marketing works! Most experts agree that web video has become an absolute "must have" marketing tool for the survival of … [Read more...] about Top Ten Reasons Why You Must Jump on the Video Bandwagon Now
Stuff You Need to Know to Succeed: Are you trying to sell the way you buy?
There are lots of reasons you may lose a sale, and there are three that you can correct immediately. #1 Failure to Be Ready to Close the Deal and Take Their Money I was working with someone this … [Read more...] about Stuff You Need to Know to Succeed: Are you trying to sell the way you buy?
I found your customers online . . .come and get’em
Guess what? Your so called "offline" customers are hanging out online. Yep, they sure are. In fact, they are all over Facebook (800 million strong at last count), Twitter (200 million strong), and … [Read more...] about I found your customers online . . .come and get’em
Who are you? Your email address says it all!
I have been doing what I call Get to Know You sessions for the last couple of weeks and I've learned a lot about what's working for you as small business owners and professionals and what's not. One … [Read more...] about Who are you? Your email address says it all!
How to Ride the Coattails of Your Favorite Guru by Invitation
Creating winning joint venture partnerships can be the difference between a launch that sizzles and a launch that fizzles. It can be the difference between tapping your tried and true 200 subscribers … [Read more...] about How to Ride the Coattails of Your Favorite Guru by Invitation
Hot Marketing Tips: It’s Never Too Late for Thank You
When I first started out in business for myself back in 1994, I had a habit of sending a thank you note for every call I went on. It didn't matter if it was my first time meeting a client or my … [Read more...] about Hot Marketing Tips: It’s Never Too Late for Thank You
Hot Marketing Tips: How to Ditch the Duds and Work With Only the Best Clients
Well I had a big AHA! moment awhile ago. I had agreed to meet a new date, but he hadn’t made firm plans and the voicemails left were focused on what was going on in his day, and nothing about where … [Read more...] about Hot Marketing Tips: How to Ditch the Duds and Work With Only the Best Clients
