A couple of week's ago I got a long awaited invitation to pinterest. (Oh and if you've no clue what that is, it is a social media network devoted solely to sharing images, sans text.) I say long … [Read more...] about The Irrelevance of Social Media: Chasing Nothing
Referral Marketing
Marketing Strategies: How to Win in Business (and Life) Without Really Trying
In just about any kind of business, you start first by telling your friends about it, asking them to spread the word. You reach out to fellow business owners and share the news of your launch. This is … [Read more...] about Marketing Strategies: How to Win in Business (and Life) Without Really Trying
A Black Friday Rant: Turning Blue and Red . . .
This Thanksgiving I enjoyed a wonderful celebration with friends, BUT the son of these same friends had to leave the family celebration by five o'clock for a nap because he had to be on the road back … [Read more...] about A Black Friday Rant: Turning Blue and Red . . .
Finding Your Tribe: Close Encounters of the High School Kind
School Daze Recently, I traveled up to Castine Maine for my first high school reunion. Now, while it was my first, it wasn't the first, in fact I'd been out of touch with my classmates for over three … [Read more...] about Finding Your Tribe: Close Encounters of the High School Kind
5 Simple Ways to Boost Your Business and Referrals
Have you ever gotten an unexpected goody from a vendor or supplier? How about a special savings because you are a VIP customer? I know you've probably availed yourself of the benefits of credit card … [Read more...] about 5 Simple Ways to Boost Your Business and Referrals
Celebrity Marketing Lessons: Don’t Be a Weiner!
With yet another sex scandal unfolding in the media this week featuring Congressman Anthony Weiner, it's a great time to learn some valuable lessons in marketing from truly bad and sad behavior. Let's … [Read more...] about Celebrity Marketing Lessons: Don’t Be a Weiner!
#1 Secret to Building Relationships for Results with Everyone
There are lots of parallels between dating and business networking. In fact if you treated your prospects like you would a new romance with full on courtship, you'd probably get a lot farther and a … [Read more...] about #1 Secret to Building Relationships for Results with Everyone
Facebook Changes; You LIKE Me, You Really Do!
Facebook is once again going through growing pains, this time it is all about ditching "fans" and instead going to a "like" button. Since we are already used to "liking" posts it seems a natural fit … [Read more...] about Facebook Changes; You LIKE Me, You Really Do!
5 Essentials for Making Profitable Connections in Social Networking
There are 5 simple criteria I use for determining whether or not I will accept a friend request on Facebook, an follower on Twitter, or a connection on LinkedIN. I am sharing them here because … [Read more...] about 5 Essentials for Making Profitable Connections in Social Networking
