I’ve noticed an ugly trend lately and wanted to flag you on it.
Are you busy trying to fit in, instead of standing out?
Are you taking the path of least resistance?
Are you following the flock? (Beware, you may wind up a lamb chop!)
I’ve been where you are? In fact, I’m sharing a story here in this week’s video that is going to help you STEP UP and STAND OUT. If you want to become a
“category of one” as my friend and mentor, Joe Calloway says, you’ve got to do things differently.
You’ve got to march to your own drummer, in fact you’ve got to write your own music and create your own band (metaphorically speaking, of course!)
If you want to know HOW, go on and watch the video here. It’s short, to the point and going to show you how to make a bigger difference in your business, your life and for your clients and customers.
Doing what everyone else is doing, doing what your competitors are doing isn’t helping you get more business and be a leader in your industry. You’ve got to take risks, think beyond the box, and be willing to do it differently or you are just playing too dang small.
Resource: Joe Calloway’s book “Becoming a Category of One” is an awesome read, and is guaranteed to give you a wealth of ideas on how to stop fitting in and get into standing out.
Standing out is where the profits are, standing out is where the quantum leaps land, standing out is the intersection of originality and daring greatly.
What will you DARE today? I’d love to hear about it in the comments here.