I’ve noticed an ugly trend lately and wanted to flag you on it.
Are you busy trying to fit in, instead of standing out?
Are you taking the path of least resistance?
Are you following the flock? (Beware, you may wind up a lamb chop!)
I’ve been where you are? In fact, I’m sharing a story here in this week’s video that is going to help you STEP UP and STAND OUT. If you want to become a
“category of one” as my friend and mentor, Joe Calloway says, you’ve got to do things differently.
You’ve got to march to your own drummer, in fact you’ve got to write your own music and create your own band (metaphorically speaking, of course!)
If you want to know HOW, go on and watch the video here. It’s short, to the point and going to show you how to make a bigger difference in your business, your life and for your clients and customers.
Doing what everyone else is doing, doing what your competitors are doing isn’t helping you get more business and be a leader in your industry. You’ve got to take risks, think beyond the box, and be willing to do it differently or you are just playing too dang small.
Resource: Joe Calloway’s book “Becoming a Category of One” is an awesome read, and is guaranteed to give you a wealth of ideas on how to stop fitting in and get into standing out.
Standing out is where the profits are, standing out is where the quantum leaps land, standing out is the intersection of originality and daring greatly.
What will you DARE today? I’d love to hear about it in the comments here.
Thanks for being such a trusted resource on standing out, Melissa! You’ve inspired me to use more personal videos in my newsletter and blog. I can see, by your example, that it’s a great way to get noticed and make a difference.
Thanks Tricia,
That means a lot coming from you. I think you’d be aces on video! You’ve got a wonderful warm style and a really solid program to share in bitesize steps.
Hugs,
Melissa
I LOVE seeing you in a video Melissa! As you know I am a big fan of video – and of you of course 🙂
I love what you said about hanging around with colleagues. So many people do it and for my first few years, like you I did not. I looked at what they were doing and then I went out and did my own thing. In fact I specifically saw what other accountants were NOT doing with video and I thought.. “there’s my opportunity!”
Thanks Melissa! I love getting your newsletters!
Seth,
Thanks a million, that means a lot. You have truly mastered it and I stand in awe! Keep the feedback coming.
Hugs, Melissa
Great video post, Melissa! Too many people flock the sheep to someone else’s “formula.” The successful folks are the ones who march to the beat of their own drummer. Thanks for telling it like it is!
Yay Lou!
You know you are one of the biggest reasons I bit the video bullet and couldn’t make it without your priceless guidance. Thanks a million.
Melissa
Interesting stand on business. I agree we need to be our own “person.” Yet what about forming productive collaborations with colleagues to maximize outreach and success?
Louise,
This in no way precludes collaboration, I simply feel it is better to find one’s own path including taking risks and exploring outrageous ideas than to follow the flock. Once established an individual business owner can better explore the benefits of collaboration and partnership.
Hugs, Melissa
I definitely don’t try to fit in 😀 A multi-creative, heathen, witch, artist doing life coaching doesn’t show up every day 🙂
Linda,
You do stand out and that is to your credit. The tricky bit about us multi-creatives is focusing our energies in a way that enables our market to see and buy our brilliance!
Hugs, Melissa
That’s definitely tricky 🙂 On an unrelated note: Is there any way to get reply notifications? I seem to have missed quite a few replies.
Very inspiring, love it how you suggest originality could lead to standing out and more achievements!
Hey Arsh,
Thanks very much for your thoughts, glad you enjoyed it. Our individuality is what makes us magnetic!
Hugs, Melissa