Marketing Strategies

Lead Generation: How to Get More Leads for More Sales and Make a Bigger Difference

Success isn’t complicated, it also isn’t easy. When you do the things that are easy, your life will be hard. When you do the things that are hard, your life will be easy. (Anonymous and … [Read more...] about Lead Generation: How to Get More Leads for More Sales and Make a Bigger Difference

Learned a valuable lesson this week, that reminded me of the profound value in follow up, and establishing a professional, polished, and effective on-boarding process (if this sounds unfamiliar, get … [Read more...] about Free Sessions that Sell: The Fortune is in the Follow Up

What are the odds that you'll meet and do business with the man now married to the woman who bought your former house seven years ago, and you never met her at the time? You could have knocked me … [Read more...] about Relationship Building: It’s a Small World After All

Let's be honest, we all have a favorite channel, WIIFM - What's In It For ME. This is the channel we tune into automatically when we aren't thinking about it or perhaps when we are nervous about … [Read more...] about How to Win Clients and Generate Leads the Easy Way

I'm about to turn everything you know about business upside down. You've been taught that to make more, you've got to serve more clients, you have to climb on an endless treadmill of more, more, more. … [Read more...] about 5 Questions to Uncover Your “Boutique” Brand Advantage: The Keys to a Business You Love

Are you familiar with the expression, "a confused mind says no?" Have you noticed that many businesses these days (and possibly yours) are trying hard to be all things to all people by … [Read more...] about When Less Is More in Small Business: Is Your Generosity Killing Your Business?

The other day I was at a local neighborhood vegetarian cafe. It is owned and operated by my former caterer. His food has always been great, but customer service sometimes questionable. For … [Read more...] about Customer Service Fails: Are You Taking a Bite Out of Your Business?

Credibility is your key ingredient to enhancing business relationships and knowing how to boost credibility simply and powerfully will transform your profitability. One of the greatest aspects of … [Read more...] about 10 Winning Ways to Boost Credibility and Attract More Clients

Is your business real or imaginary? It’s an important question. Are you making excuses or making money? I experienced two conversations this week with coaches, both of whom, currently have … [Read more...] about Smart Solutions: Do You Have an Imaginary Business?