Marketing Strategies
Lead Generation: How to Get More Leads for More Sales and Make a Bigger Difference
Success isn’t complicated, it also isn’t easy. When you do the things that are easy, your life will be hard. When you do the things that are hard, your life will be easy. (Anonymous and profound) There are ONLY 3 ACTIVITIES THAT LEAD TO SALES! 1. Get out of your office (or home) and meet…
Free Sessions that Sell: The Fortune is in the Follow Up
Learned a valuable lesson this week, that reminded me of the profound value in follow up, and establishing a professional, polished, and effective on-boarding process (if this sounds unfamiliar, get in touch, I’ll help set this up with you in your business, www.talkwithmelissa.com) I’ve been attending a gym at the business club I belong to,…
Relationship Building: It’s a Small World After All
What are the odds that you’ll meet and do business with the man now married to the woman who bought your former house seven years ago, and you never met her at the time? You could have knocked me over with a feather when I did exactly that this week. We’d spoken by phone prior…
How to Win Clients and Generate Leads the Easy Way
Let’s be honest, we all have a favorite channel, WIIFM – What’s In It For ME. This is the channel we tune into automatically when we aren’t thinking about it or perhaps when we are nervous about meeting or talking with someone new. At least that is what I’m telling myself must have happened to…
5 Questions to Uncover Your “Boutique” Brand Advantage: The Keys to a Business You Love
I’m about to turn everything you know about business upside down. You’ve been taught that to make more, you’ve got to serve more clients, you have to climb on an endless treadmill of more, more, more. Stop. The marketing strategy I’m sharing here is the key to making more money with fewer better clients in…
When Less Is More in Small Business: Is Your Generosity Killing Your Business?
Are you familiar with the expression, “a confused mind says no?” Have you noticed that many businesses these days (and possibly yours) are trying hard to be all things to all people by offering more and more choices of both product and services? There is no one size fits all and with all the customization…
Customer Service Fails: Are You Taking a Bite Out of Your Business?
The other day I was at a local neighborhood vegetarian cafe. It is owned and operated by my former caterer. His food has always been great, but customer service sometimes questionable. For example, there was the last party he catered for me, food was divine, mouth watering bite-size appetizers including such delicious morsels as brie…
10 Winning Ways to Boost Credibility and Attract More Clients
Credibility is your key ingredient to enhancing business relationships and knowing how to boost credibility simply and powerfully will transform your profitability. One of the greatest aspects of the Social Age we are in is that there are so many simple ways for people to find out about you, to sample your expertise, to experience…
Smart Solutions: Do You Have an Imaginary Business?
Is your business real or imaginary? It’s an important question. Are you making excuses or making money? I experienced two conversations this week with coaches, both of whom, currently have imaginary businesses. One has named it and claimed it and is ready to move into a real business that makes real money and give up…