Marketing Strategies
Free Sessions that Sell: The Fortune is in the Follow Up
Learned a valuable lesson this week, that reminded me of the profound value in follow up, and establishing a professional, polished, and effective on-boarding process (if this sounds unfamiliar, get in touch, I’ll help set this up with you in your business, www.talkwithmelissa.com) I’ve been attending a gym at the business club I belong to,…
Relationship Building: It’s a Small World After All
What are the odds that you’ll meet and do business with the man now married to the woman who bought your former house seven years ago, and you never met her at the time? You could have knocked me over with a feather when I did exactly that this week. We’d spoken by phone prior…
5 Questions to Uncover Your “Boutique” Brand Advantage: The Keys to a Business You Love
I’m about to turn everything you know about business upside down. You’ve been taught that to make more, you’ve got to serve more clients, you have to climb on an endless treadmill of more, more, more. Stop. The marketing strategy I’m sharing here is the key to making more money with fewer better clients in…
When Less Is More in Small Business: Is Your Generosity Killing Your Business?
Are you familiar with the expression, “a confused mind says no?” Have you noticed that many businesses these days (and possibly yours) are trying hard to be all things to all people by offering more and more choices of both product and services? There is no one size fits all and with all the customization…
Customer Service Fails: Are You Taking a Bite Out of Your Business?
The other day I was at a local neighborhood vegetarian cafe. It is owned and operated by my former caterer. His food has always been great, but customer service sometimes questionable. For example, there was the last party he catered for me, food was divine, mouth watering bite-size appetizers including such delicious morsels as brie…
10 Winning Ways to Boost Credibility and Attract More Clients
Credibility is your key ingredient to enhancing business relationships and knowing how to boost credibility simply and powerfully will transform your profitability. One of the greatest aspects of the Social Age we are in is that there are so many simple ways for people to find out about you, to sample your expertise, to experience…
Smart Solutions: How Giving Your Best Away Gets You More
Every time I turned around this week, I was hit by another reminder of how important it is to ASK for what you need and want, both personally and professionally. And it isn’t just about ASKING that matters. It is also about how you create opportunities for people to say YES and give you what…
Episode #5: Stop Spamming Me! How to Avoid Email Etiquette Fails
I’ve started having to scroll through junk again these days since my email filters have gone wonky. To my horror I discovered . . . (WATCH the VIDEO) that I’ve been added arbitrarily, no permission asked (and none granted), to even more mailing lists belonging to colleagues, business acquaintances and networking contacts. This is NOT…
Profitable Content Creation – What Happened After They Told Me I Couldn’t Write (True Story)
This is the true story of my friend and colleague, content marketing expert, Jeff Herring. And I’ve included a quick video about what I failed at when I was younger and how I have a gift for it now. Don’t miss this! Content Marketing is a great way to build your online business. The problem…