Social Media Marketing
How to Build Profitable Relationships and Powerful Friends: It’s All in the Invitation
Wahhhh, I admit it, I haven’t been on LinkedIn much this year so far. In fact, I haven’t been doing nearly as much social “networking” as I did the last two years. Maybe it’s because I’m doing more real time networking, or perhaps social media is truly in that state of flux, but whatever the…
Top Ten Reasons Why You Must Jump on the Video Bandwagon Now
Online Video is exploding everywhere these days, and with good reason. Video Marketing works! Most experts agree that web video has become an absolute “must have” marketing tool for the survival of your business. And if that’s not reason enough, here are ten more compelling reasons why you need to be using video to market…
5 Ways to Tell a True Friend on Facebook (vs. the Not-So-True Kind)
Well if you read my recent post about dumping 50K followers on Twitter, it won’t surprise you that at the same time, I purged my Facebook Profile of over 2500 not-so-true friends. You see, originally, I’d been given the same advice about Facebook; friend everyone who invites you to. With my recent years of accumulated…
Social Media Savvy: How to Lose Friends and Alienate People
Having just purged my Facebook profile of over 2500 “friends,” and deactivated my Twitter profile at 50K followers and 2K lists, I’ve learned a lot about the definition of a friend. According to Webster’s (yes, I am old fashioned and use a real dictionary, get over it!), a friend is the following: One attached to…
Social Media Marketing: When is the Best Time to Market?
There is a very short answer to this question and it is simply ALWAYS! What I continue to run into, particularly with service based business professionals and creatives (like designers, stagers, and organizers) is a tendency (actually a habit) to have an uncomfortable roller coaster ride of have a full client load and then having…
3 Surefire Shortcuts to Getting Ahead Online
I had an uncomfortable experience in the last couple of weeks and bet you can relate. When you enjoy connecting others to their dreams and to those who can help them reach those dreams, like I do, you are easy to reach. I might not be able to spend a ton of time with all…
It’s All in the FACE!
Okay, here goes, I’m going to rant a bit. If you don’t want read further, then don’t, but I’ve had enough. Why on earth would you climb aboard the social networks for either social fun or business contacts and be unwilling to share your face? Why would you share the face of your pet? Your…
Facebook Changes; You LIKE Me, You Really Do!
Facebook is once again going through growing pains, this time it is all about ditching “fans” and instead going to a “like” button. Since we are already used to “liking” posts it seems a natural fit to carry that feeling forward to pages. Fans always did seem a bit contrived and the noise FB received…
5 Essentials for Making Profitable Connections in Social Networking
There are 5 simple criteria I use for determining whether or not I will accept a friend request on Facebook, an follower on Twitter, or a connection on LinkedIN. I am sharing them here because accepting everyone isn’t a good policy, being discriminating is. Remember that ultimately these are people of a quality that you…