In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. … [Read more...] about 5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
Social Media
Stop Stroking Your Ego, Start Growing Your Bottom Line
This is slick. Maybe you've seen it before, but I hadn't. Now we are being sent awards of complete irrelevance. I'm a professional speaker on social media, relationship marketing, and strategic … [Read more...] about Stop Stroking Your Ego, Start Growing Your Bottom Line
The Irrelevance of Social Media: Chasing Nothing
A couple of week's ago I got a long awaited invitation to pinterest. (Oh and if you've no clue what that is, it is a social media network devoted solely to sharing images, sans text.) I say long … [Read more...] about The Irrelevance of Social Media: Chasing Nothing
Marketing Strategies: How to Win in Business (and Life) Without Really Trying
In just about any kind of business, you start first by telling your friends about it, asking them to spread the word. You reach out to fellow business owners and share the news of your launch. This is … [Read more...] about Marketing Strategies: How to Win in Business (and Life) Without Really Trying
Marketing Strategies: Where Everybody Knows Your Name
What is the sweetest sound you can hear? Your name. That's right, it's personal and real and in today's age of communication overload, used far too little. Think about it, you don't often use … [Read more...] about Marketing Strategies: Where Everybody Knows Your Name
5 Rules of Marketing You Must Know Now
Recently I visited a series of Designer Showhouses. The point of these showhouses is threefold: To sell the house. To sell the designer. To sell the furnishings, accents, accessories, lamps and … [Read more...] about 5 Rules of Marketing You Must Know Now
What is the Difference Between Social and Personal?
What is the difference between social and personal seems to be one of the biggest questions newbies (and even some pros) are asking today. I still get that eye roll from audiences and prospects when … [Read more...] about What is the Difference Between Social and Personal?
The Handicap of Hiring Others to Do Your Social Media
While this sounds like a no-brainer idea to many small business owners and even big business owners, hiring someone else, like a marketing firm, to interact in social media for you isn't necessarily a … [Read more...] about The Handicap of Hiring Others to Do Your Social Media
3 Must Haves for Success with Social Marketing
Yes, this is still a big question for far too many people and, more importantly, far too many business owners and professionals. The answer is far simpler than you imagined, and it doesn't involve … [Read more...] about 3 Must Haves for Success with Social Marketing
