MELISSA Galt
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Is One Bad Attitude to Blame for Spoiling a Bunch of Your Bottomline?
A few months ago I was working on a design project that involved coordinating a lot of subcontractors, working with multiple suppliers, and juggling a lot of different hats and responsibilities all at one time. It is something I love to do and the only way I can make it work is to have the…
Stuff You Need to Know to Succeed: Let Them See You Sweat
Don’t hide all of your magic. I know, I know, it bucks all conventional wisdom and it is tough to change old habits (at least for me), but I’ve learned that it is vital to let your clients and customers see at least a bit of what you do so they understand your true value.…
Stuff You Need to Know to Succeed: How to Get Your Email Opened
It’s all in your subject line; it really is. You can craft the most wonderful email but the reality is that if you don’t have a killer subject line (that’s the part that your reader will see BEFORE they open your mail) then it is likely that you won’t get opened. Oh and don’t be…
Are you more focused on conflict or cash?
Don’t Sugar Coat This was a valuable lesson to be reminded of. I let go of a service provider on a project recently due to unsatisfactory performance and unreasonable rates. I erred in that I only let them know it was unreasonable rates, I didn’t want to belabor the dissatisfaction with their performance. When I’d…
Top Ten Reasons Why You Must Jump on the Video Bandwagon Now
Online Video is exploding everywhere these days, and with good reason. Video Marketing works! Most experts agree that web video has become an absolute “must have” marketing tool for the survival of your business. And if that’s not reason enough, here are ten more compelling reasons why you need to be using video to market…
Stuff You Need to Know to Succeed: Are you trying to sell the way you buy?
There are lots of reasons you may lose a sale, and there are three that you can correct immediately. #1 Failure to Be Ready to Close the Deal and Take Their Money I was working with someone this week who, when I offered them payment, they said “no thanks, it will mess up our bookkeeping,…
I found your customers online . . .come and get’em
Guess what? Your so called “offline” customers are hanging out online. Yep, they sure are. In fact, they are all over Facebook (800 million strong at last count), Twitter (200 million strong), and LinkedIn. They are posting on blogs, participating in forums, reading email newsletters, and checking out youtube videos (second largest search engine next…
Mindset Mastery: How to Switch from Lack to Limitless
I’m betting you are familiar with the idea that your business is like a big pie (pizza or apple, take your pick). And, that there is plenty of pie to go around for everyone, so it is best to focus on your business rather than give your attention to your competition and feel threatened by…
Mindset Lessons: Are You Charmed or Cursed?
The alarm went off. I got a wake up call at a recent business networking event that I hadn’t attended in several months. In speaking with a colleague, when I asked how business was I got the reply “terrible.” In fact, she went on to explain, that she felt certain that 80% of her colleagues…
Hot Marketing Tip: 5 Steps to Go from Now to WOW!
Are you afflicted with Bright Shiny Opportunity Syndrome? It’s okay, you can ‘fess up, I have it too. I’ve simply learned how to tame it so I can stop the distractions, get focused, and achieve extraordinary results. You can too, I promise, stop arguing with me and read how here! The Cure for BSOS: Step…
Marketing Luxury Design: Attracting Affluent Clients
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