MELISSA Galt
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Conversational Copy: Creating Personal Connection in Every Post
Conversational copy sounds like a mouthful and it’s actually a very simple concept. Instead of torturing yourself and your reader with a lot of industry jargon and pointless drivel, you simply have a conversation on paper. Too often when I’m checking out a designer’s site, it reads like either a term paper or a formal…
10 Wickedly Simple Ways to Woo Your Clients
You can do what everyone else in business does or you can stand head and shoulders above the competition and make a real impact and remarkable difference. The “10 Wickedly Simple Ways to Woo Your Clients” described here will help you stand out when you implement them on a consistent and persistent basis with your…
Find Your Joy and You Won’t Need Strategy
Find your joy is an unusual topic for me here, usually I’m touting the best strategies, proven tactics, helpful tools to grow your design practice. Have I lost my mind? Am I indulging in a temporary zen moment? No, this is for real. In fact, moving forward, I’m going to be infusing my posts with…
Change Your Words: The 4-Letter Word Killing Your Confidence
How you describe and refer to yourself inside your design practice says a lot about the level of your confidence. Change your words and you can up level your business, serve a higher class of clientele, and enjoy increased success. It’s simple to do, and not easy or everyone would do it. As I was…
Best Practices for Interior Design Client Communication
Interior design client communication is the cornerstone to your success. It doesn’t matter how talented you are, how many certifications you have, how many clients you’ve worked with, or how much experience you have, if you don’t communicate effectively with clients and prospects. And today with so many channels of communication, it can be harder…
Interior Designer Goals: 5 Mistakes You’re Making
When it comes to interior designer goals it’s not like any other profession. We are creatives and as such we tend to lose focus quickly, chase more bright shiny opportunities than other professionals, and unwittingly set ourselves up for disappointment because we take on too much. Sound familiar? To get your year off on the…
Social Media Overwhelm: 5 Simple Steps to Stop It
Whether you’re a seasoned social media user or just taking baby steps in your business, one of the biggest challenges you have is social media overwhelm. Here are 5 rock solid steps to keep you out of social media overwhelm and have you reap the benefits of strategic social media. #1 Don’t Be Everywhere It’s…
How to Bring a Decorator Showhouse Room to Life
When you bring a decorator showhouse room to life, it’s a collaborative effort between you, your suppliers, your workrooms, artists, and your installers. You can invest a fortune or you can do it the smart way and negotiate for all goods with suppliers whether you’ve worked with them in the past and have a relationship…
How to Participate in a Decorator Showhouse
Since we reviewed WHY you’d want to participate in a decorator showhouse in a recent blog post, I want to share HOW to make that happen in this post. It takes both digital smarts as well as strategic real time connection and readiness to be selected for a showhouse. (And in case it’s bugging you…
Why Participate in a Designer Showhouse?
When you participate in a designer showhouse, while it may seem glamorous, that isn’t why you do it. In fact, it’s actually a boatload of work, expense, time, and then there is the reward. Having done 5 showhomes in the last 20 years, there is that familiar feeling of “no way, not going to do…
Marketing Luxury Design: Attracting Affluent Clients
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