Marketing & Sales
Marketing Success Strategies: Got a Business Bucket List?
One of the surest ways to get a lot more done in your business and scale that ladder of success that much faster is to create a bucket list for your business. After all if you saw the movie, The Bucket List, years ago you know that the idea is to actually live all the…
Marketing Success Strategies: Does Your Brand Matter?
As I was standing in the grocery store the other day, searching for 9 volt batteries for an outdoor fan, I had a brand break through moment! I was originally scanning prices and reached for the Kroger brand, generic and unknown to me. Suddenly it hit me. This battery was going into the remote for…
Marketing Success Strategies: How to Create and Deliver on Great Expectations
One of the key components to success in any endeavor both professional and personal is delivering on expectations. But all too often we fail to establish “great” expectations at the start that are realistic, reliable, and fuel our success. A significant portion of your marketing success strategy needs to be devoted to creating and managing…
Celebrity Marketing Lessons: Don’t Be a Weiner!
With yet another sex scandal unfolding in the media this week featuring Congressman Anthony Weiner, it’s a great time to learn some valuable lessons in marketing from truly bad and sad behavior. Let’s take a look at these four priceless opportunities: Lying is always a bad idea, once you breach your market’s trust it is…
The #1 Critical Component to Success in Every Business: Do You Have It?
Wars are won or lost based on this. Relationships will bloom or fade based on this. Your business will succeed or fail based on this. It is one simple concept that is all too often forgotten and when it is, your failure is guaranteed. It’s called FOLLOW UP. It isn’t in your client’s best interest…
When Policies Prevent Profits: Are You Stalling Your Success?
This is a lesson in how your policies and procedures may be preventing your profitability. Read closely not as a business owner but instead as a customer or client. Too often we get caught up in our operations, and forget that we are in business to serve our customer and clients. We must see it…
Stuff You Need to Know to Succeed: Let Them See You Sweat
Don’t hide all of your magic. I know, I know, it bucks all conventional wisdom and it is tough to change old habits (at least for me), but I’ve learned that it is vital to let your clients and customers see at least a bit of what you do so they understand your true value.…
Stuff You Need to Know to Succeed: How to Get Your Email Opened
It’s all in your subject line; it really is. You can craft the most wonderful email but the reality is that if you don’t have a killer subject line (that’s the part that your reader will see BEFORE they open your mail) then it is likely that you won’t get opened. Oh and don’t be…
Are you more focused on conflict or cash?
Don’t Sugar Coat This was a valuable lesson to be reminded of. I let go of a service provider on a project recently due to unsatisfactory performance and unreasonable rates. I erred in that I only let them know it was unreasonable rates, I didn’t want to belabor the dissatisfaction with their performance. When I’d…