Marketing & Sales
Lead Generation: 5 Hurdles to Getting Hired by Your Ideal Client
Business is about creating an indelible sensory connection with your exclusive clients. They need to be able to see you, hear you, feel you, taste you, and smell you above and beyond the many competitors who do something like what you do, but not exactly what you do (no one can be an exact copy.)…
How to Craft Your Pitch Perfect Elevator Pitch in Just 30 Seconds
If you are like a lot of business owners, you struggle with creating a truly engaging and effective elevator pitch. As you move around the room at a lunch or networking event, do you find yourself tuning out because everyone sounds the same no matter what their business is? Check out the formula I describe…
Stop Doing TOO Much: The ONLY 3 Activities You Need to Get More Business
Are you one of those business owners that likes to brag about how busy you are? Do you get a kind of insane sense of satisfaction by being on a hamster wheel of business activities none of which you’ve proven to be effective? Well, if you enjoy that, then DO NOT read any farther. On…
Your Best Year Yet Marketing Plan: When You Hate Marketing, You’ll Love This
Are you one of those business owners or professional service providers who wants to outsource your marketing because it makes you feel like you are chewing foil? NEWS FLASH, the only way you can outsource your marketing is if you outsource your personality, your experience, your talent, and your expertise. Yup, that means you need…
10 Top Tips to Boost Your Visibility on LinkedIn
With over 300 million registered users, and 33% of the professional workforce on LinkedIn, it is the network of choice for B2B success. The average age of a LinkedIn user is over 35, and there are more graduate degrees and six figure earners on LinkedIn than any other network. It is the place where business…
Time Management Tips: 3 Secrets to Making More in Less Time
Rebecca is a talented interior designer, but lacks the time management tips and savvy to claim the success she deserves. She’s made a beautiful difference to many clients over the last decade. Her frustration is that her business growth seems to have plateaued and she’s stuck spinning her wheels and not moving forward. Her time…
Small Biz Branding: 3 Email Signature File Tips to Get More Business
Recently I sent my online tribe an email asking them to let me know if they wanted to attend an event in Boston that I was speaking at. I made a critical mistake. Mistakenly I thought that replies would include the reason WHY they wanted to attend, WHAT their business is, and WHO they serve.…
Blogging Tips: 5 Keys to Blogging Success
Blogging is nothing more than a conversation with your reader. Visualize your ideal reader (hopefully your ideal client) sitting across from you with a cup of their favorite hot beverage and you are having a conversation. The only difference is that the conversation is all from you and it’s in writing, a blog post. Right…
Small Business Marketing: What to Do When You Don’t Know What to Do
One of the things I’ve noticed is that when I’m in conversation with a female business owner, the questions and challenges that come up are often the same. “Melissa, I know I need to do video, but I don’t know how to use youtube.” “Melissa, I’ve got a VA doing my Facebook and Twitter because…