Marketing & Sales
Blogging Checklist: What to Do Before You Write Content, Before You Post Content
Speaking with a client the other day, I was caught off guard when he proudly stated that he’d completed a dozen blog posts to launch his blog, and had sent them off to his VA for posting late night. Waaaiiiitt!! There is so much more to this than just writing and posting. Where is the…
Relationship Building: It’s a Small World After All
What are the odds that you’ll meet and do business with the man now married to the woman who bought your former house seven years ago, and you never met her at the time? You could have knocked me over with a feather when I did exactly that this week. We’d spoken by phone prior…
5 Questions to Uncover Your “Boutique” Brand Advantage: The Keys to a Business You Love
I’m about to turn everything you know about business upside down. You’ve been taught that to make more, you’ve got to serve more clients, you have to climb on an endless treadmill of more, more, more. Stop. The marketing strategy I’m sharing here is the key to making more money with fewer better clients in…
Branding Mistakes: 3 Ways You May Be Wasting Money on Your Brand
Are you on a shoestring budget for your business branding? Have you been trying to do a lot of it yourself and gotten stuck wondering what you have to have and what isn’t really necessary? Here is a quick primer on three branding and business elements you can let go of and still succeed wildly.…
When Less Is More in Small Business: Is Your Generosity Killing Your Business?
Are you familiar with the expression, “a confused mind says no?” Have you noticed that many businesses these days (and possibly yours) are trying hard to be all things to all people by offering more and more choices of both product and services? There is no one size fits all and with all the customization…
Customer Service Fails: Are You Taking a Bite Out of Your Business?
The other day I was at a local neighborhood vegetarian cafe. It is owned and operated by my former caterer. His food has always been great, but customer service sometimes questionable. For example, there was the last party he catered for me, food was divine, mouth watering bite-size appetizers including such delicious morsels as brie…
10 Winning Ways to Boost Credibility and Attract More Clients
Credibility is your key ingredient to enhancing business relationships and knowing how to boost credibility simply and powerfully will transform your profitability. One of the greatest aspects of the Social Age we are in is that there are so many simple ways for people to find out about you, to sample your expertise, to experience…
Shortcuts to Success: 3 Simple Ways to Make More Sales
Now, there are those who will argue with me that there are no shortcuts to success. I disagree and I can prove that there are. When I was traveling recently from Providence, RI to Atlanta, GA, I had a first class ticket. Usually that means there is an expedited security line for me to use,…
Smart Solutions: 5 Steps to Taking Your Business from Imaginary to REAL!
In my recent post, Do You Have an Imaginary Business? I shared with you the number one question you needed to answer before you could move tangibly into making your business real. You need to determine your WHY! Now, that you’ve got your WHY . . .(and if you still don’t, keep working it, it’s…