So you want to see an increase at your bottom line but (and it's a biggie) your frugality is killing your design profits. You're not willing to invest what is necessary in your interior design … [Read more...] about 5 Ways Frugality is Killing Your Design Profits
Developing Your Brand
Whether you meet a potential interior design client online or offline, you want to schedule a discovery call. This is a structured conversation that allows you to find out if they are truly a good … [Read more...] about Interior Design Discovery Call that Wins Clients
This week's challenge was brought to me by an experienced and talented event planner and, what I like to call, an outrageous brand impact coach. After all events are great ways to connect live with … [Read more...] about Episode #2 How to Grow Your Confidence to Grow Your Business
Despite technological advances, business today is still, and will always be, about person to person, and relationships. Whether you are connecting by voice to voice, face to face, or keyboard to … [Read more...] about Small Business Development: 5 Key Questions to Experience Business Naked (not what you think)
I'm about to turn everything you know about business upside down. You've been taught that to make more, you've got to serve more clients, you have to climb on an endless treadmill of more, more, more. … [Read more...] about 5 Questions to Uncover Your “Boutique” Brand Advantage: The Keys to a Business You Love
Are you on a shoestring budget for your business branding? Have you been trying to do a lot of it yourself and gotten stuck wondering what you have to have and what isn't really necessary? Here … [Read more...] about Branding Mistakes: 3 Ways You May Be Wasting Money on Your Brand
Is your business real or imaginary? It’s an important question. Are you making excuses or making money? I experienced two conversations this week with coaches, both of whom, currently have … [Read more...] about Smart Solutions: Do You Have an Imaginary Business?
How NOT to be Human I know that the title sounds kind of silly, so let's look at this for a minute. If you are anything like me, you are bombarded by internet marketing messages that are … [Read more...] about Pull Back the Curtain: Does Your Market Know You are Human?
When you've got a marketing message mismatch, you are a marketing meathead. I know sometimes my alliterative tendencies go to far, but I couldn't resist this title. I couldn't resist because I … [Read more...] about 3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)