Marketing Strategies

Relationship Building: It’s a Small World After All

What are the odds that you'll meet and do business with the man now married to the woman who bought your former house seven years ago, and you never met her at the time? You could have knocked me … [Read more...] about Relationship Building: It’s a Small World After All

A problem is simply a label you have applied to something in your life. I am fond of correcting that word choice into “a solution waiting to happen.” In actuality, a problem is only created by the way … [Read more...] about Take Action: 3 Steps to Ditching the Drama and Finding Your Sunny Side

Let's be honest, we all have a favorite channel, WIIFM - What's In It For ME. This is the channel we tune into automatically when we aren't thinking about it or perhaps when we are nervous about … [Read more...] about How to Win Clients and Generate Leads the Easy Way

I'm about to turn everything you know about business upside down. You've been taught that to make more, you've got to serve more clients, you have to climb on an endless treadmill of more, more, more. … [Read more...] about 5 Questions to Uncover Your “Boutique” Brand Advantage: The Keys to a Business You Love

Are you on a shoestring budget for your business branding? Have you been trying to do a lot of it yourself and gotten stuck wondering what you have to have and what isn't really necessary? Here … [Read more...] about Branding Mistakes: 3 Ways You May Be Wasting Money on Your Brand

Are you familiar with the expression, "a confused mind says no?" Have you noticed that many businesses these days (and possibly yours) are trying hard to be all things to all people by … [Read more...] about When Less Is More in Small Business: Is Your Generosity Killing Your Business?

The other day I was at a local neighborhood vegetarian cafe. It is owned and operated by my former caterer. His food has always been great, but customer service sometimes questionable. For … [Read more...] about Customer Service Fails: Are You Taking a Bite Out of Your Business?

Credibility is your key ingredient to enhancing business relationships and knowing how to boost credibility simply and powerfully will transform your profitability. One of the greatest aspects of … [Read more...] about 10 Winning Ways to Boost Credibility and Attract More Clients

In my recent post, Do You Have an Imaginary Business? I shared with you the number one question you needed to answer before you could move tangibly into making your business real. You need to … [Read more...] about Smart Solutions: 5 Steps to Taking Your Business from Imaginary to REAL!