Social media is not your salvation, in fact when social media isn't working it can trap your business in a downward spiral. Are you one of those interior designers that keeps doing what you've always … [Read more...] about What to Do When Your Social Media Isn’t Working…
Marketing Strategies
Are Your Business Cards Costing You Business?
It may seem like an odd question "are your business cards costing you business?" Yet, I see so many interior designer cards that are poorly branded, cheaply produced, badly designed, and even missing … [Read more...] about Are Your Business Cards Costing You Business?
Conversational Copy: Creating Personal Connection in Every Post
Conversational copy sounds like a mouthful and it's actually a very simple concept. Instead of torturing yourself and your reader with a lot of industry jargon and pointless drivel, you simply have a … [Read more...] about Conversational Copy: Creating Personal Connection in Every Post
10 Wickedly Simple Ways to Woo Your Clients
You can do what everyone else in business does or you can stand head and shoulders above the competition and make a real impact and remarkable difference. The "10 Wickedly Simple Ways to Woo Your … [Read more...] about 10 Wickedly Simple Ways to Woo Your Clients
Social Media Overwhelm: 5 Simple Steps to Stop It
Whether you're a seasoned social media user or just taking baby steps in your business, one of the biggest challenges you have is social media overwhelm. Here are 5 rock solid steps to keep you out of … [Read more...] about Social Media Overwhelm: 5 Simple Steps to Stop It
How to Bring a Decorator Showhouse Room to Life
When you bring a decorator showhouse room to life, it's a collaborative effort between you, your suppliers, your workrooms, artists, and your installers. You can invest a fortune or you can do it the … [Read more...] about How to Bring a Decorator Showhouse Room to Life
How to Participate in a Decorator Showhouse
Since we reviewed WHY you'd want to participate in a decorator showhouse in a recent blog post, I want to share HOW to make that happen in this post. It takes both digital smarts as well as strategic … [Read more...] about How to Participate in a Decorator Showhouse
Why Participate in a Designer Showhouse?
When you participate in a designer showhouse, while it may seem glamorous, that isn't why you do it. In fact, it's actually a boatload of work, expense, time, and then there is the reward. Having done … [Read more...] about Why Participate in a Designer Showhouse?
6 Secrets to Direct Mail for Interior Design
Direct mail for interior design may seem old school but it still works very well today when done correctly. One of the key reasons it works well is because with email becoming a daily avalanche and … [Read more...] about 6 Secrets to Direct Mail for Interior Design
