Interior design marketing can swallow you whole and leave you with less time for clients and creative design work than it takes to market. UGH! Stop trying to do it all and get super selective. Yes, I know you’ve likely been told on a webinar, read in a blog post, seen in a video, or […]

Whether you’re a seasoned social media user or just taking baby steps in your business, one of the biggest challenges you have is social media overwhelm. Here are 5 rock solid steps to keep you out of social media overwhelm and have you reap the benefits of strategic social media. #1 Don’t Be Everywhere It’s […]

When you’re taking time off for the holidays, you can boost your interior design social media. In fact, what social media thrives on isn’t just pretty interior images, they also want to see you. Leverage the hashtag #interiordesignerslife along with other selected tags to build your brand across Facebook, Instagram, and Twitter, even while you’re […]

Credibility is your key ingredient to enhancing business relationships and knowing how to boost credibility simply and powerfully will transform your profitability. One of the greatest aspects of the Social Age we are in is that there are so many simple ways for people to find out about you, to sample your expertise, to experience […]

I’ve started having to scroll through junk again these days since my email filters have gone wonky. To my horror I discovered . . . (WATCH the VIDEO) that I’ve been added arbitrarily, no permission asked (and none granted), to even more mailing lists belonging to colleagues, business acquaintances and networking contacts. This is NOT […]

How NOT to be Human I know that the title sounds kind of silly, so let’s look at this for a minute. If you are anything like me, you are bombarded by internet marketing messages that are “personalized” for you but in fact are incredibly impersonal. I am even getting these now through LinkedIn from […]

The first obvious challenge most business owners have is defining their ideal client. Nailing down who your ideal client and target market is, is your first step to business success.  And the key is to select no more than three primary targets, not 23 and definitely not 53. Scattered efforts yield scattered results. Once you’ve […]

Facebook may be fun for personal interaction but it requires strategy, tools, and shortcuts to be effective for your business. Engagement with your fans on a consistent and persistent basis is vital and it definitely is about being social, not just businesslike. People do business with people they KNOW, LIKE, and TRUST and that means […]

Albert Einstein once declared, “If I have seen farther than others, it is because I was standing on the shoulders of giants.” And by standing on the shoulders of those who have gone before us that we can get ahead faster. Success does NOT have to be as difficult as most people make it. Here […]