Conversational copy sounds like a mouthful and it's actually a very simple concept. Instead of torturing yourself and your reader with a lot of industry jargon and pointless drivel, you simply have a … [Read more...] about Conversational Copy: Creating Personal Connection in Every Post
Business Development
10 Wickedly Simple Ways to Woo Your Clients
You can do what everyone else in business does or you can stand head and shoulders above the competition and make a real impact and remarkable difference. The "10 Wickedly Simple Ways to Woo Your … [Read more...] about 10 Wickedly Simple Ways to Woo Your Clients
Social Media Overwhelm: 5 Simple Steps to Stop It
Whether you're a seasoned social media user or just taking baby steps in your business, one of the biggest challenges you have is social media overwhelm. Here are 5 rock solid steps to keep you out of … [Read more...] about Social Media Overwhelm: 5 Simple Steps to Stop It
How to Bring a Decorator Showhouse Room to Life
When you bring a decorator showhouse room to life, it's a collaborative effort between you, your suppliers, your workrooms, artists, and your installers. You can invest a fortune or you can do it the … [Read more...] about How to Bring a Decorator Showhouse Room to Life
How to Participate in a Decorator Showhouse
Since we reviewed WHY you'd want to participate in a decorator showhouse in a recent blog post, I want to share HOW to make that happen in this post. It takes both digital smarts as well as strategic … [Read more...] about How to Participate in a Decorator Showhouse
Why Participate in a Designer Showhouse?
When you participate in a designer showhouse, while it may seem glamorous, that isn't why you do it. In fact, it's actually a boatload of work, expense, time, and then there is the reward. Having done … [Read more...] about Why Participate in a Designer Showhouse?
6 Secrets to Direct Mail for Interior Design
Direct mail for interior design may seem old school but it still works very well today when done correctly. One of the key reasons it works well is because with email becoming a daily avalanche and … [Read more...] about 6 Secrets to Direct Mail for Interior Design
How to Grow Your Instagram Following
While I've always said it's not about how many followers you have, it's about how hot they are, the challenge is that people are unreasonably impressed by larger followings and they forget it is a … [Read more...] about How to Grow Your Instagram Following
Interior Design Discovery Call that Wins Clients
Whether you meet a potential interior design client online or offline, you want to schedule a discovery call. This is a structured conversation that allows you to find out if they are truly a good … [Read more...] about Interior Design Discovery Call that Wins Clients