Business Development
Social Media Overwhelm: 5 Simple Steps to Stop It
Whether you’re a seasoned social media user or just taking baby steps in your business, one of the biggest challenges you have is social media overwhelm. Here are 5 rock solid steps to keep you out of social media overwhelm and have you reap the benefits of strategic social media. #1 Don’t Be Everywhere It’s…
How to Bring a Decorator Showhouse Room to Life
When you bring a decorator showhouse room to life, it’s a collaborative effort between you, your suppliers, your workrooms, artists, and your installers. You can invest a fortune or you can do it the smart way and negotiate for all goods with suppliers whether you’ve worked with them in the past and have a relationship…
How to Participate in a Decorator Showhouse
Since we reviewed WHY you’d want to participate in a decorator showhouse in a recent blog post, I want to share HOW to make that happen in this post. It takes both digital smarts as well as strategic real time connection and readiness to be selected for a showhouse. (And in case it’s bugging you…
Why Participate in a Designer Showhouse?
When you participate in a designer showhouse, while it may seem glamorous, that isn’t why you do it. In fact, it’s actually a boatload of work, expense, time, and then there is the reward. Having done 5 showhomes in the last 20 years, there is that familiar feeling of “no way, not going to do…
6 Secrets to Direct Mail for Interior Design
Direct mail for interior design may seem old school but it still works very well today when done correctly. One of the key reasons it works well is because with email becoming a daily avalanche and spam filters kicking in hard, your message in email may never get through. Direct mail is part of an…
How to Grow Your Instagram Following
While I’ve always said it’s not about how many followers you have, it’s about how hot they are, the challenge is that people are unreasonably impressed by larger followings and they forget it is a meaningless metric. A large following can be gained for a price and can be entirely hollow made up of bots…
Interior Design Discovery Call that Wins Clients
Whether you meet a potential interior design client online or offline, you want to schedule a discovery call. This is a structured conversation that allows you to find out if they are truly a good fit and if their project is one that you want to take on. (You always have a choice!) The discovery…
Interior Design Fail: When You Screw Up Do It With Grace
On a recent project where we’re installing hardwood floors, my clients offered to have their handyman/contractor, Tommy, receive the hardwood. We had it delivered 4 days early to acclimate before installation. I know Tommy through another client who has used him for years. When I called him, I got a pick up on the first…
5 Lame Excuses Stopping Interior Design Success
This is going to sound harsh. You’ve been lying to yourself. It’s ugly and true. Here are five lame excuses stopping interior design success for you. Actually, there are probably a lot more excuses, I’m just going to dish up the really obvious ones that I hear from my design coaching clients regularly. (At least…