Marketing Strategies
7 Interior Design Marketing Strategies: Get More Leads
Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less time. #1 Create a Most Wanted Poster for Your Ideal Client (3 maximum) What you think about you bring about, and…
5 Passive Income Streams for Interior Design Pros
Are passive income streams something you have considered during your interior design career? Well, if you have, stop considering, and start doing! While you may have a full slate of projects and clients in real time, you also have the opportunity to add passive revenue streams to your design practice. In fact, it may be…
How to Be a Successful Interior Designer
Do you know what it takes to be a successful interior designer? Being a successful interior designer requires you to maximize your revenues from every project. But how does someone do this? The most effective way to maximize your revenues is to deliver more of what your clients want in less time. Because time is…
5 Red Hot Revenue Streams for Interior Designers
Are you aware of how digital technology can give you multiple passive income streams? In today’s interior design world, savvy interior designers have extra revenue streams because one-on-one interior design is time intensive. If you’re looking for red hot interior design revenue streams that can bring dollars in the door, you’ve reached the right place.…
Interior Design Marketing: Instead of Doing Everything, Do This
Interior design marketing can swallow you whole and leave you with less time for clients and creative design work than it takes to market. UGH! Stop trying to do it all and get super selective. Yes, I know you’ve likely been told on a webinar, read in a blog post, seen in a video, or…
3 Ways You’re Hiding in Your Business
When I spoke with Andrea and Jonathan, they said they’d launched their design practice almost 8 months ago. They were struggling to meet clients and getting frustrated. I took a look at their marketing and saw only time online on Instagram. I asked Jonathan about it and he said that they spent a lot of…
What to Do When Your Social Media Isn’t Working…
Social media is not your salvation, in fact when social media isn’t working it can trap your business in a downward spiral. Are you one of those interior designers that keeps doing what you’ve always done even when it isn’t working? That’s the very definition of insanity according to Einstein. Now, I’m not saying stop…
Are Your Business Cards Costing You Business?
It may seem like an odd question “are your business cards costing you business?” Yet, I see so many interior designer cards that are poorly branded, cheaply produced, badly designed, and even missing key information (like an email address.) Your business card is that tiny, tangible piece of your brand that has a powerful and…
Conversational Copy: Creating Personal Connection in Every Post
Conversational copy sounds like a mouthful and it’s actually a very simple concept. Instead of torturing yourself and your reader with a lot of industry jargon and pointless drivel, you simply have a conversation on paper. Too often when I’m checking out a designer’s site, it reads like either a term paper or a formal…