Marketing Strategies
Smart Solutions: How Giving Your Best Away Gets You More
Every time I turned around this week, I was hit by another reminder of how important it is to ASK for what you need and want, both personally and professionally. And it isn’t just about ASKING that matters. It is also about how you create opportunities for people to say YES and give you what…
Episode #5: Stop Spamming Me! How to Avoid Email Etiquette Fails
I’ve started having to scroll through junk again these days since my email filters have gone wonky. To my horror I discovered . . . (WATCH the VIDEO) that I’ve been added arbitrarily, no permission asked (and none granted), to even more mailing lists belonging to colleagues, business acquaintances and networking contacts. This is NOT…
Profitable Content Creation – What Happened After They Told Me I Couldn’t Write (True Story)
This is the true story of my friend and colleague, content marketing expert, Jeff Herring. And I’ve included a quick video about what I failed at when I was younger and how I have a gift for it now. Don’t miss this! Content Marketing is a great way to build your online business. The problem…
Stop Fitting In, Start Standing Out for Outrageous Success
I’ve noticed an ugly trend lately and wanted to flag you on it. Are you busy trying to fit in, instead of standing out? Are you taking the path of least resistance? Are you following the flock? (Beware, you may wind up a lamb chop!) I’ve been where you are? In fact, I’m sharing a…
Pull Back the Curtain: Does Your Market Know You are Human?
How NOT to be Human I know that the title sounds kind of silly, so let’s look at this for a minute. If you are anything like me, you are bombarded by internet marketing messages that are “personalized” for you but in fact are incredibly impersonal. I am even getting these now through LinkedIn from…
7 Smart Steps to Make This Your Best Year Ever
Every year at this time, everyone is talking about resolutions and goal making. While those two activities may have merit, by themselves they are largely ineffective and a waste of your time, energy and focus. Instead by following the surefire, smart (and simple) steps here you are guaranteeing the realization of step one in the…
How to Use The 7 Laws of CLIENT Attraction: Marketing Made Easy
There are 7 Laws of Client Attraction that when you adhere to them and play by them, you will find your business growing by leaps and bounds. On the other hand when you ignore any given one of them, your business will be diminished, your profits less and your passion for your business challenged. Use…
Lead Generation: 5 Proven Places to Find Your Ideal Client
The first obvious challenge most business owners have is defining their ideal client. Nailing down who your ideal client and target market is, is your first step to business success. And the key is to select no more than three primary targets, not 23 and definitely not 53. Scattered efforts yield scattered results. Once you’ve…
Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook
Facebook may be fun for personal interaction but it requires strategy, tools, and shortcuts to be effective for your business. Engagement with your fans on a consistent and persistent basis is vital and it definitely is about being social, not just businesslike. People do business with people they KNOW, LIKE, and TRUST and that means…