Marketing Strategies

How Content Syndication Adds Value To Your Business

Guest Post by Dr. Rachna Jain Content syndication is the process of sharing your content across the internet, so that you are creating greater reach and influence along the web. Content syndication … [Read more...] about How Content Syndication Adds Value To Your Business

You know the power of third party credibility. It's the word-of-mouth marketing that keeps talking about your incredible value and brings you new customers on a regular basis. The engine that runs … [Read more...] about How to Get Great Testimonials: The Proven Formula for Success

When you've got a marketing message mismatch, you are a marketing meathead. I know sometimes my alliterative tendencies go to far, but I couldn't resist this title. I couldn't resist because I … [Read more...] about 3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)

In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. … [Read more...] about 5 Fast & Fun Ways to Stay Top Of Mind with Your Customers

This is slick. Maybe you've seen it before, but I hadn't. Now we are being sent awards of complete irrelevance. I'm a professional speaker on social media, relationship marketing, and strategic … [Read more...] about Stop Stroking Your Ego, Start Growing Your Bottom Line

A couple of week's ago I got a long awaited invitation to pinterest. (Oh and if you've no clue what that is, it is a social media network devoted solely to sharing images, sans text.) I say long … [Read more...] about The Irrelevance of Social Media: Chasing Nothing

In just about any kind of business, you start first by telling your friends about it, asking them to spread the word. You reach out to fellow business owners and share the news of your launch. This is … [Read more...] about Marketing Strategies: How to Win in Business (and Life) Without Really Trying

Recently I was scouting for furniture and checked out two big box retailers. Both have great looking furniture, both are well crafted. One was clearly higher priced than the other, though not … [Read more...] about Touch My Senses, Get Your Sale: Retail Strategies for Success

What is the sweetest sound you can hear? Your name. That's right, it's personal and real and in today's age of communication overload, used far too little. Think about it, you don't often use … [Read more...] about Marketing Strategies: Where Everybody Knows Your Name