Posts by Melissa Galt
Are Your Business Cards Costing You Business?
It may seem like an odd question “are your business cards costing you business?” Yet, I see so many interior designer cards that are poorly branded, cheaply produced, badly designed, and even missing key information (like an email address.) Your business card is that tiny, tangible piece of your brand that has a powerful and…
Read MorePower Marketing Words: How to Erase the Limitations of a BudgetÂ
Your business growth is intrinsically tied to the words you use, dictated by the thoughts you think. When you use powerful words that indicate wealth, possibility, and abundance, that is going to follow. When instead, you get stuck in a pattern of using weak words, lack and limitation are likely to follow. Power marketing words…
Read MoreInterior Design Sourcing in Less Time
Interior design sourcing in less time means you have more time for design, more time for marketing, more time for client care, and more time for your life! And it’s not about hiring a team or short changing your client selections by using the same old resources all the time. In fact, when you smart…
Read MoreConversational Copy: Creating Personal Connection in Every Post
Conversational copy sounds like a mouthful and it’s actually a very simple concept. Instead of torturing yourself and your reader with a lot of industry jargon and pointless drivel, you simply have a conversation on paper. Too often when I’m checking out a designer’s site, it reads like either a term paper or a formal…
Read More10 Wickedly Simple Ways to Woo Your Clients
You can do what everyone else in business does or you can stand head and shoulders above the competition and make a real impact and remarkable difference. The “10 Wickedly Simple Ways to Woo Your Clients” described here will help you stand out when you implement them on a consistent and persistent basis with your…
Read MoreFind Your Joy and You Won’t Need Strategy
Find your joy is an unusual topic for me here, usually I’m touting the best strategies, proven tactics, helpful tools to grow your design practice. Have I lost my mind? Am I indulging in a temporary zen moment? No, this is for real. In fact, moving forward, I’m going to be infusing my posts with…
Read MoreChange Your Words: The 4-Letter Word Killing Your Confidence
How you describe and refer to yourself inside your design practice says a lot about the level of your confidence. Change your words and you can up level your business, serve a higher class of clientele, and enjoy increased success. It’s simple to do, and not easy or everyone would do it. As I was…
Read MoreBest Practices for Interior Design Client Communication
Interior design client communication is the cornerstone to your success. It doesn’t matter how talented you are, how many certifications you have, how many clients you’ve worked with, or how much experience you have, if you don’t communicate effectively with clients and prospects. And today with so many channels of communication, it can be harder…
Read MoreInterior Designer Goals: 5 Mistakes You’re Making
When it comes to interior designer goals it’s not like any other profession. We are creatives and as such we tend to lose focus quickly, chase more bright shiny opportunities than other professionals, and unwittingly set ourselves up for disappointment because we take on too much. Sound familiar? To get your year off on the…
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