Posts by Melissa Galt
7 Reasons I Suck at Marketing
As I deleted another day of over 600 junk mails from my junk filter, wrapped up skimming through 3K unread deletes in case I missed anything critical (is anything critical anymore?), it struck me that I suck at marketing. Oh sure, I’ve read about it, learned about it at live events and virtual classrooms, been…
Read MoreMarketing Strategy: How to Get the Stinky Stuff Out of Your Business
We all have it, stinky stuff in our business. What do I mean? Well look closely and you will find at least one and likely several long neglected actions you meant to take to move things forward. These are the things that nag at you every day in the back of your mind. They send…
Read MoreCreate and Sell Information Products: 8 Information Product Success Secrets
As a small or solo business owner you undoubtedly have a wealth of knowledge and expertise that others need and want—probably more than you realize. Many of you may have purchased downloadable e-books, home study courses or other information products in order to learn about some aspect of business or marketing. Information products remain a…
Read MoreMarketing Strategy: How to Build Trust with Your Market Quickly and Simply
Albert Einstein once declared, “If I have seen farther than others, it is because I was standing on the shoulders of giants.” And by standing on the shoulders of those who have gone before us that we can get ahead faster. Success does NOT have to be as difficult as most people make it. Here…
Read More10 Ways to Find Success by Phone: Are you breaking these rules?
While I know that most of our communication these days seems to be by email and text, I’ve noticed that phone manners have really gone downhill. Perhaps it is because of a lack of use and there are younger people coming into telemarketing and the workplace in general and they didn’t grow up with a…
Read MoreLiving Backwards: Lessons From the Rear View Mirror in Business (Part 1)
Hindsight is always 20/20 and sometimes 20/15! Wouldn’t it be an amazing journey to live backwards? How many lessons could we skip if we started out at the top with all the wisdom and lived into our youth and ignorance? It’s a crazy idea and since we can’t, here are some lessons I’ve learned in…
Read More3 Fast and Easy Ways to Fail at Email Marketing
At a recent networking function I met an experienced business consultant who was actively seeking new business. Following meeting live, he invited me to connect on LinkedIn and I connected. His next action surprised and dismayed me. He put me on his email list as a subscriber WITHOUT MY PERMISSION. This is not okay. Yes,…
Read MoreBusiness Model: Neiman Marcus or Walmart, What’s Your Pick?
I’ve been in business over twenty years and I’ve seen a lot of business models. It always intrigues me to see the difference between those who go after only the high end markets (The Neiman Marcus models), those who only go after the masses and the low end markets (The Walmart models), and those who…
Read MoreGetting Organized: 5 Fast and Effective Ways to Dump the Junk and Make Way for Success
Just getting organized isn’t going to guarantee your success, instead you’ve got to get rid of the chaos first and organize what’s left. Keep only what you need most and avoid getting bogged down and overwhelmed by still too much information. Dowsing the Flames of Disorganization Really, it is information that we are organizing today…
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