Touch My Senses, Get Your Sale: Retail Strategies for Success

Recently I was scouting for furniture and checked out two big box retailers. Both have great looking furniture, both are well crafted. One was clearly higher priced than the other, though not necessarily a better value, they did give a better experience. Here’s why . . . they touched all of my senses. You read…

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Marketing Strategies: Where Everybody Knows Your Name

What is the sweetest sound you can hear? Your name. That’s right, it’s personal and real and in today’s age of communication overload, used far too little. Think about it, you don’t often use someone’s name in a text message, almost never in a Tweet, only if you are tagging them in a Facebook update,…

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5 Rules of Marketing You Must Know Now

Recently I visited a series of Designer Showhouses.  The point of these showhouses is threefold: To sell the house. To sell the designer. To sell the furnishings, accents, accessories, lamps and more. In this case, the marketing company that put this together did their level best NOT to sell anything! It was truly one of…

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5 Steps to Boost Your Business and Referrals

Melissa Galt, Prosper by Design, discusses how an incentive or a marketing gold nugget can work with your business model. Take a look at the five ideas to boost your business and referrals and see how many of them you can fit into your business quickly and easily.

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The Handicap of Hiring Others to Do Your Social Media

While this sounds like a no-brainer idea to many small business owners and even big business owners, hiring someone else, like a marketing firm, to interact in social media for you isn’t necessarily a very good idea. The reality is that people do business with people. A brand is only as good as the people…

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5 Steps to Creating Your Own Tribe

Building a business community, fostering your own tribe is about stepping out of the small self you are and moving into the bigger self you can be when going farther together. Here are five essential building blocks to creating your own tribe.

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