Match Your Message to Your Market

5 Deadly Ways to Fail Fast and Publicly Picture this if you will. A high end furniture showroom holds a grand re-opening coming out of a reorganization and launches with a party for interior designers, builders, and developers in Atlanta. The majority (90%) of the attendees are women and gay men. This is only important…

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How to make a big difference with the little things

The brand, flavor, color and choices (if they have any) of tea is as significant (and essential) as the bread selections and just as often overlooked. When you don’t have the basics well done in your business it doesn’t lead your client or customer to expect the best. Put these in place and it really…

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How to Start at the Top

We all know analysis paralysis and the dangers of over thinking something, most often this comes from knowing too much, not too little. What if you truly didn’t know what you didn’t know? How different would your life and your business be if you didn’t stop because failure might happen, rejection might occur, it might…

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What You Can Learn About Success from Fruit

Every summer sometime between July and August, it’s blackberry season. Now, I say sometime between because as early as July 10 a handful of blackberries are ready to be picked and eaten (yes, I am snagging them as a snack on my daily walks) while others don’t ripen until after July 30. They would all…

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How to Fail in Business Without Even Trying

Are YOU Sending Your Customers to the Competition? Have you ever called a business at an off hour wanting to check their hours of operation or get their address or even to leave a message for your sales person only to have it ring and ring and ring? Yes, in the information age, in the…

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3 Simple Secrets to Establishing Credibility with Your Market FAST

One of the most challenging things that service based professionals and creativepreneurs face is establishing a solid credibility when just starting out or even starting over. Whether you have been in business for several years but you are reinventing how you do things and launching new models, or you are just getting started, credibility is…

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