Posts by Melissa Galt
A Winner’s Mindset: How to Profit with Passion While Doing What You Love
On a Wing and a Prayer . . . When I began my first business venture back in 1994, it was on a wing and a prayer in many ways. I had a planned start up but six months prior to that, I went head to head with my boss over, of all things, vacation.…
Read MoreSales Training: Did You Diss Your Ideal Client?
I speak a lot about identifying your ideal target market; how to create that perfect profile that will enable you to attract and capture clients and customers you will love and who love you back. You know, these are the kind of clients and customers that you jump out of bed in the morning for,…
Read MoreProsperity Mindset: 3 Surefire Ways to be Happy Every Day!
Yesterday as I was driving up to the mountains, I stopped for gas at my favorite Race Trac. I say my favorite because they have the cheapest gas prices of any station in two states for a couple of hundred miles and even if I do have to use Visa or Master and forgo my…
Read MoreSocial Media Marketing: When is the Best Time to Market?
There is a very short answer to this question and it is simply ALWAYS! What I continue to run into, particularly with service based business professionals and creatives (like designers, stagers, and organizers) is a tendency (actually a habit) to have an uncomfortable roller coaster ride of have a full client load and then having…
Read MoreList Building Secrets: 3 Easy Ways to Lose Your List Fast!
List building is big business; it is the goldmine and key to business success both online and offline. A profitable business needs a hot and buying list that grows and stays hot and buying. The care and feeding of your list is often a bit of a mysterious art. There are as many models for…
Read MoreHow to Know When Criticism Will Help You or Hurt You
Gosh this year has really flown by, and I think it feels faster today since we are all living on multiple planes of not just reality but virtuality. It is impossible to actually be alone anymore as there is always someone ready and willing online to either dish praise or bash (not always gently) with…
Read More5 Hot Places to Find and Capture Your Ideal Clients Online
I’ve noticed a big gap for many business owners, solopreneurs, home based ceos, coaches and creatives today. You know you need online marketing solutions, but you aren’t sure why you need them or even if your clients are looking online. First, your clients are looking online. Think of it this way, we no longer yellow…
Read MoreMatch Your Message to Your Market
5 Deadly Ways to Fail Fast and Publicly Picture this if you will. A high end furniture showroom holds a grand re-opening coming out of a reorganization and launches with a party for interior designers, builders, and developers in Atlanta. The majority (90%) of the attendees are women and gay men. This is only important…
Read MoreHow to make a big difference with the little things
The brand, flavor, color and choices (if they have any) of tea is as significant (and essential) as the bread selections and just as often overlooked. When you don’t have the basics well done in your business it doesn’t lead your client or customer to expect the best. Put these in place and it really…
Read More