MELISSA Galt
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Marketing Success Strategies: Does Your Brand Matter?
As I was standing in the grocery store the other day, searching for 9 volt batteries for an outdoor fan, I had a brand break through moment! I was originally scanning prices and reached for the Kroger brand, generic and unknown to me. Suddenly it hit me. This battery was going into the remote for…
Marketing Success Strategies: How to Create and Deliver on Great Expectations
One of the key components to success in any endeavor both professional and personal is delivering on expectations. But all too often we fail to establish “great” expectations at the start that are realistic, reliable, and fuel our success. A significant portion of your marketing success strategy needs to be devoted to creating and managing…
How to Beat Overwhelm in 3 Simple Steps
As I readied myself to write this I took stock of what I am juggling and very nearly curled up in a ball of inertia. Now I know that may come as a surprise. You probably think of me as most of my clients do, the Energizer Bunny of productivity and positivity. Well, now you…
Success Nightmares: What’s Keeping You Up at Night?
Success Nightmares? Having recently completed a very large project I was caught off guard when I found myself unable to sleep with nightmares about the project despite it being completed and turned over to the client. I didn’t have dreams about it in the last three months when I was in the thick of it,…
When Policies Prevent Profits: Are You Stalling Your Success?
This is a lesson in how your policies and procedures may be preventing your profitability. Read closely not as a business owner but instead as a customer or client. Too often we get caught up in our operations, and forget that we are in business to serve our customer and clients. We must see it…
Get Over Yourself to Get On With Your Life: Stop Your Storytelling Sabotage
Do you find yourself stopping your life because of the stories you’ve lived? You know what I mean . . . I was abused as a child. My mother loved my sister better (really she did.) I’ve always had allergies, asthma, bad knees (you name it, you claim it) I’m not athletic. I can’t ski…
Get More Done in Less Time: Taming S.T.U.F.F.
Are you ready to get more done? Here’s a loaded question for you. Do you know where your work day time is going? I don’t mean the big chunks that is usually easy for you to track. I mean all the five, fifteen, and thirty minute pieces that seem to get gobbled up by “stuff.”…
Is One Bad Attitude to Blame for Spoiling a Bunch of Your Bottomline?
A few months ago I was working on a design project that involved coordinating a lot of subcontractors, working with multiple suppliers, and juggling a lot of different hats and responsibilities all at one time. It is something I love to do and the only way I can make it work is to have the…
Stuff You Need to Know to Succeed: Let Them See You Sweat
Don’t hide all of your magic. I know, I know, it bucks all conventional wisdom and it is tough to change old habits (at least for me), but I’ve learned that it is vital to let your clients and customers see at least a bit of what you do so they understand your true value.…
Top Ten Reasons Why You Must Jump on the Video Bandwagon Now
Online Video is exploding everywhere these days, and with good reason. Video Marketing works! Most experts agree that web video has become an absolute “must have” marketing tool for the survival of your business. And if that’s not reason enough, here are ten more compelling reasons why you need to be using video to market…
Marketing Luxury Design: Attracting Affluent Clients
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