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Interior Design Marketing: Instead of Doing Everything, Do This
Interior design marketing can swallow you whole and leave you with less time for clients and creative design work than it takes to market. UGH! Stop trying to do it all and get super selective. Yes, I know you’ve likely been told on a webinar, read in a blog post, seen in a video, or…
5 Fast Strategies to Increase Your Design Revenues
Whether you are an independent interior designer, or you head a small firm, you want to increase your design revenues. Often you make it much more complicated than it needs to be. Money loves simplicity and money loves speed. Apply one or more of the strategies here to rock your interior design revenues and boost…
33 Wretched Ways Self Sabotage is Wrecking Your Design Success
Self sabotage is an ugly monster that all of us wrestle with from HGTV famous Joanna Gaines to seasoned superstar Candace Olson, the designer just launching and one who’s been in business for decades. Self sabotage doesn’t play favorites. The list of self sabotage here is going to make you feel both very bad and…
3 Ways You’re Hiding in Your Business
When I spoke with Andrea and Jonathan, they said they’d launched their design practice almost 8 months ago. They were struggling to meet clients and getting frustrated. I took a look at their marketing and saw only time online on Instagram. I asked Jonathan about it and he said that they spent a lot of…
What to Do When Your Social Media Isn’t Working…
Social media is not your salvation, in fact when social media isn’t working it can trap your business in a downward spiral. Are you one of those interior designers that keeps doing what you’ve always done even when it isn’t working? That’s the very definition of insanity according to Einstein. Now, I’m not saying stop…
Are Your Business Cards Costing You Business?
It may seem like an odd question “are your business cards costing you business?” Yet, I see so many interior designer cards that are poorly branded, cheaply produced, badly designed, and even missing key information (like an email address.) Your business card is that tiny, tangible piece of your brand that has a powerful and…
Power Marketing Words: How to Erase the Limitations of a BudgetÂ
Your business growth is intrinsically tied to the words you use, dictated by the thoughts you think. When you use powerful words that indicate wealth, possibility, and abundance, that is going to follow. When instead, you get stuck in a pattern of using weak words, lack and limitation are likely to follow. Power marketing words…
Interior Design Sourcing in Less Time
Interior design sourcing in less time means you have more time for design, more time for marketing, more time for client care, and more time for your life! And it’s not about hiring a team or short changing your client selections by using the same old resources all the time. In fact, when you smart…
Conversational Copy: Creating Personal Connection in Every Post
Conversational copy sounds like a mouthful and it’s actually a very simple concept. Instead of torturing yourself and your reader with a lot of industry jargon and pointless drivel, you simply have a conversation on paper. Too often when I’m checking out a designer’s site, it reads like either a term paper or a formal…
10 Wickedly Simple Ways to Woo Your Clients
You can do what everyone else in business does or you can stand head and shoulders above the competition and make a real impact and remarkable difference. The “10 Wickedly Simple Ways to Woo Your Clients” described here will help you stand out when you implement them on a consistent and persistent basis with your…
Marketing Luxury Design: Attracting Affluent Clients
The Design Trade’s One-of-a-Kind Guide to Working with the Best
the language
of success
Your One-Of-A-Kind Guide To Greater Confidence and More Success
