Marketing & Sales
Interior Design Lead Generation: 3 Sources
The fastest path to interior design lead generation is to connect with other businesses who already serve your ideal client but aren’t competing with you. Instead of creating your own visibility and credibility, you can leverage theirs; this is the path to building Profit Partners. Here are three you’ll want to consider. #1 Interior Design…
5 Ways Frugality is Killing Your Design Profits
So you want to see an increase at your bottom line but (and it’s a biggie) your frugality is killing your design profits. You’re not willing to invest what is necessary in your interior design business to get better clients, bigger projects, and more rewarding work. That sucks. Here are 5 ways frugality is killing…
7 Interior Design Marketing Strategies: Get More Leads
Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less time. #1 Create a Most Wanted Poster for Your Ideal Client (3 maximum) What you think about you bring about, and…
How to Find the Best Interior Design Business Coach for You
When you want the best interior design business coach for you and your practice, there are 5 key criteria to consider in making your decision. Every designer is unique and your coach needs to understand your values, your specific goals, and your strengths and weaknesses (and cater to your strengths.) This is not a one-size…
Connect to Clients: 7 Keys for Designers During COVID19
How you connect to clients is more important than ever before. It’s not enough to send a well intentioned, carefully crafted statement of your interior design practice’s COVID19 response. Everyone is doing that. This crisis requires a lot more if you want to keep your current clients, nurture past clients as a source of repeat…
7 Instagram Tips for Interior Designers
Instagram is a powerful and free (unless you decide to advertise) tool to grow your interior design practice. Whether you want more clients, to connect with editors of design publications you’d like to be featured in, to find new vendors, to become an influencer, or to collaborate with colleagues, it’s all possible and here are…
Luxury Interior Design Today, What You Need to Know.
The Definition of Luxury The definition of luxury interior design has changed significantly over the last decade. While there is a growing demand for luxury design, the recession of 2008-2010 disrupted the days of excess and flashy and moved affluent consumers from conspicuous consumption to discreet investment and even conspicuous frugality. Today’s luxury interior design…
The Millionaire Next Door: Your Next Luxury Client
Sometimes called the “Invisible Rich” those who qualify as the millionaire next door can be good design clients. Few have inherited their wealth, instead they’ve worked hard to earn it and they are selective in how they invest it, including in design. Two thirds of these self made millionaires are self-employed. They chose the right…
What to Do When an Interior Design Client Tries to Take Control
Are you a control nut like me? Do you ever have a vision for a client’s home, one that fits them to perfection, and you know that the only way it can happen is if you are in charge of every single detail. I hear you! Unfortunately, it’s not as easy as it sounds. A…