Marketing & Sales
Top Ten Reasons Why You Must Jump on the Video Bandwagon Now
Online Video is exploding everywhere these days, and with good reason. Video Marketing works! Most experts agree that web video has become an absolute “must have” marketing tool for the survival of your business. And if that’s not reason enough, here are ten more compelling reasons why you need to be using video to market…
I found your customers online . . .come and get’em
Guess what? Your so called “offline” customers are hanging out online. Yep, they sure are. In fact, they are all over Facebook (800 million strong at last count), Twitter (200 million strong), and LinkedIn. They are posting on blogs, participating in forums, reading email newsletters, and checking out youtube videos (second largest search engine next…
Who are you? Your email address says it all!
I have been doing what I call Get to Know You sessions for the last couple of weeks and I’ve learned a lot about what’s working for you as small business owners and professionals and what’s not. One of the most obvious goofs I see being made across the board by designers, coaches, speakers, authors,…
How to Ride the Coattails of Your Favorite Guru by Invitation
Creating winning joint venture partnerships can be the difference between a launch that sizzles and a launch that fizzles. It can be the difference between tapping your tried and true 200 subscribers or tapping over 20K new potential subscribers. The choice is yours. You can wait until you are big by yourself or you can…
Hot Marketing Tips: It’s Never Too Late for Thank You
When I first started out in business for myself back in 1994, I had a habit of sending a thank you note for every call I went on. It didn’t matter if it was my first time meeting a client or my fifteenth time, I sent a follow up thank you within 48 hours. My…
Hot Marketing Tips: How to Ditch the Duds and Work With Only the Best Clients
Well I had a big AHA! moment awhile ago. I had agreed to meet a new date, but he hadn’t made firm plans and the voicemails left were focused on what was going on in his day, and nothing about where and when to meet. We’d been talking for over a week and I realized…
Why You Must Stop Marketing (and What to do Instead)
I’ve been in business over fifteen years and I’ve studied it for even longer. What I’ve noticed is that when I’m in flow, confident, comfortable, and excited about who I am, what I offer, my talents and my gifts, I don’t have to market. I simply connect to a prospect, determine their need, and engage…
#1 Secret to Building Relationships for Results with Everyone
There are lots of parallels between dating and business networking. In fact if you treated your prospects like you would a new romance with full on courtship, you’d probably get a lot farther and a lot faster. Whether you are a woman in business or a man in business doesn’t matter, what matters is that…
Obstacles to Success: 5 Ways You May Be Strangling Your Success
With any new business venture there are going to be obstacles to success to overcome. There are ways you can start out ahead and avoid strangling your success. I had a really intriguing conversation with a person new to business a few months ago. She wanted me to walk her through crafting a business proposal.…