Are you on a shoestring budget for your business branding? Have you been trying to do a lot of it yourself and gotten stuck wondering what you have to have and what isn't really necessary? Here … [Read more...] about Branding Mistakes: 3 Ways You May Be Wasting Money on Your Brand
Developing Your Brand
Smart Solutions: Do You Have an Imaginary Business?
Is your business real or imaginary? It’s an important question. Are you making excuses or making money? I experienced two conversations this week with coaches, both of whom, currently have … [Read more...] about Smart Solutions: Do You Have an Imaginary Business?
Pull Back the Curtain: Does Your Market Know You are Human?
How NOT to be Human I know that the title sounds kind of silly, so let's look at this for a minute. If you are anything like me, you are bombarded by internet marketing messages that are … [Read more...] about Pull Back the Curtain: Does Your Market Know You are Human?
3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
When you've got a marketing message mismatch, you are a marketing meathead. I know sometimes my alliterative tendencies go to far, but I couldn't resist this title. I couldn't resist because I … [Read more...] about 3 Mistakes to Avoid Being a Marketing Meathead (with a Marketing Message Mismatch)
5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
In this day and age of multimedia channels, social networks, email inundation and smart phones, it can be darned near impossible to stay in front of your customer. They are as overwhelmed as you are. … [Read more...] about 5 Fast & Fun Ways to Stay Top Of Mind with Your Customers
Stop Stroking Your Ego, Start Growing Your Bottom Line
This is slick. Maybe you've seen it before, but I hadn't. Now we are being sent awards of complete irrelevance. I'm a professional speaker on social media, relationship marketing, and strategic … [Read more...] about Stop Stroking Your Ego, Start Growing Your Bottom Line
5 Rules of Marketing You Must Know Now
Recently I visited a series of Designer Showhouses. The point of these showhouses is threefold: To sell the house. To sell the designer. To sell the furnishings, accents, accessories, lamps and … [Read more...] about 5 Rules of Marketing You Must Know Now
Marketing Success Strategies: Does Your Brand Matter?
As I was standing in the grocery store the other day, searching for 9 volt batteries for an outdoor fan, I had a brand break through moment! I was originally scanning prices and reached for the Kroger … [Read more...] about Marketing Success Strategies: Does Your Brand Matter?
Who are you? Your email address says it all!
I have been doing what I call Get to Know You sessions for the last couple of weeks and I've learned a lot about what's working for you as small business owners and professionals and what's not. One … [Read more...] about Who are you? Your email address says it all!
