Have you ever noticed that you remember the beginning and the end but tend to forget the middle of something? It could be an event, a project, a relationship, a trip. The middle is the part that just … [Read more...] about Marketing Strategies: How to Make Your Business Unforgettable
Marketing Strategies
Lead Generation: 5 Proven Places to Find Your Ideal Client
The first obvious challenge most business owners have is defining their ideal client. Nailing down who your ideal client and target market is, is your first step to business success. And the key is … [Read more...] about Lead Generation: 5 Proven Places to Find Your Ideal Client
Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook
Facebook may be fun for personal interaction but it requires strategy, tools, and shortcuts to be effective for your business. Engagement with your fans on a consistent and persistent basis is vital … [Read more...] about Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook
Why You Are a Better Marketer than Either Candidate: Election 2012
With all of the billions (yes, I did just write billions) that has been thrown at the presidential election in the last year, it is astounding to me that there is no clear front runner. Essentially … [Read more...] about Why You Are a Better Marketer than Either Candidate: Election 2012
Marketing Strategy: How to Build Trust with Your Market Quickly and Simply
Albert Einstein once declared, "If I have seen farther than others, it is because I was standing on the shoulders of giants." And by standing on the shoulders of those who have gone before us that we … [Read more...] about Marketing Strategy: How to Build Trust with Your Market Quickly and Simply
3 Fast and Easy Ways to Fail at Email Marketing
At a recent networking function I met an experienced business consultant who was actively seeking new business. Following meeting live, he invited me to connect on LinkedIn and I connected. His next … [Read more...] about 3 Fast and Easy Ways to Fail at Email Marketing
Business Model: Neiman Marcus or Walmart, What’s Your Pick?
I've been in business over twenty years and I've seen a lot of business models. It always intrigues me to see the difference between those who go after only the high end markets (The Neiman Marcus … [Read more...] about Business Model: Neiman Marcus or Walmart, What’s Your Pick?
Marketing Strategies for Small Business: How to Win Customers and Influence Clients
Got some awesome lessons in customer service during a recent stay at The Hotel Palomar in Chicago. First I should say that I am a sucker for modern luxury hotels, however with a business degree in … [Read more...] about Marketing Strategies for Small Business: How to Win Customers and Influence Clients
A World Gone Wonderful: Are you ready?
As I was listening to Lady Gaga's Born This Way remade by my total favorite Peter Hollens, I realized that this is actually how I've always done business and it's always worked. And it can work for … [Read more...] about A World Gone Wonderful: Are you ready?