Social Media Marketing

Relationship Building: It’s a Small World After All

What are the odds that you'll meet and do business with the man now married to the woman who bought your former house seven years ago, and you never met her at the time? You could have knocked me … [Read more...] about Relationship Building: It’s a Small World After All

Credibility is your key ingredient to enhancing business relationships and knowing how to boost credibility simply and powerfully will transform your profitability. One of the greatest aspects of … [Read more...] about 10 Winning Ways to Boost Credibility and Attract More Clients

I’ve started having to scroll through junk again these days since my email filters have gone wonky. To my horror I discovered . . . (WATCH the … [Read more...] about Episode #5: Stop Spamming Me! How to Avoid Email Etiquette Fails

How NOT to be Human I know that the title sounds kind of silly, so let's look at this for a minute. If you are anything like me, you are bombarded by internet marketing messages that are … [Read more...] about Pull Back the Curtain: Does Your Market Know You are Human?

The first obvious challenge most business owners have is defining their ideal client. Nailing down who your ideal client and target market is, is your first step to business success. And the key is … [Read more...] about Lead Generation: 5 Proven Places to Find Your Ideal Client

Facebook may be fun for personal interaction but it requires strategy, tools, and shortcuts to be effective for your business. Engagement with your fans on a consistent and persistent basis is vital … [Read more...] about Facebook Marketing Strategy: 5 Fast and Effective Ways to Engage Your Fans on Facebook

Albert Einstein once declared, "If I have seen farther than others, it is because I was standing on the shoulders of giants." And by standing on the shoulders of those who have gone before us that we … [Read more...] about Marketing Strategy: How to Build Trust with Your Market Quickly and Simply

Got some awesome lessons in customer service during a recent stay at The Hotel Palomar in Chicago. First I should say that I am a sucker for modern luxury hotels, however with a business degree in … [Read more...] about Marketing Strategies for Small Business: How to Win Customers and Influence Clients

I've always struggled with the idea that you have to camp on Facebook. The statistics all show that over 50% of users climb on once a day at least for twenty plus minutes. In a world where 30 seconds … [Read more...] about Facebook Netiquette: Are You Hanging Up on Your Customers?