Social Media Marketing
7 Interior Design Marketing Strategies: Get More Leads
Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less time. #1 Create a Most Wanted Poster for Your Ideal Client (3 maximum) What you think about you bring about, and…
Interior Design Marketing: Instead of Doing Everything, Do This
Interior design marketing can swallow you whole and leave you with less time for clients and creative design work than it takes to market. UGH! Stop trying to do it all and get super selective. Yes, I know you’ve likely been told on a webinar, read in a blog post, seen in a video, or…
Conversational Copy: Creating Personal Connection in Every Post
Conversational copy sounds like a mouthful and it’s actually a very simple concept. Instead of torturing yourself and your reader with a lot of industry jargon and pointless drivel, you simply have a conversation on paper. Too often when I’m checking out a designer’s site, it reads like either a term paper or a formal…
Social Media Overwhelm: 5 Simple Steps to Stop It
Whether you’re a seasoned social media user or just taking baby steps in your business, one of the biggest challenges you have is social media overwhelm. Here are 5 rock solid steps to keep you out of social media overwhelm and have you reap the benefits of strategic social media. #1 Don’t Be Everywhere It’s…
How to Participate in a Decorator Showhouse
Since we reviewed WHY you’d want to participate in a decorator showhouse in a recent blog post, I want to share HOW to make that happen in this post. It takes both digital smarts as well as strategic real time connection and readiness to be selected for a showhouse. (And in case it’s bugging you…
How to Grow Your Instagram Following
While I’ve always said it’s not about how many followers you have, it’s about how hot they are, the challenge is that people are unreasonably impressed by larger followings and they forget it is a meaningless metric. A large following can be gained for a price and can be entirely hollow made up of bots…
Boost Your Interior Design Social Media at the Holidays
When you’re taking time off for the holidays, you can boost your interior design social media. In fact, what social media thrives on isn’t just pretty interior images, they also want to see you. Leverage the hashtag #interiordesignerslife along with other selected tags to build your brand across Facebook, Instagram, and Twitter, even while you’re…
Interior Design Website Marketing: 5 Essentials to Get More Clients
The whole point of interior design website marketing is to attract and capture clients. It isn’t just because everyone else has a site or to hold a place on the web. Your interior design site is your invitation to check out your talent, your design process, and your story and explore a fit. When a…
Stop Doing TOO Much: The ONLY 3 Activities You Need to Get More Business
Are you one of those business owners that likes to brag about how busy you are? Do you get a kind of insane sense of satisfaction by being on a hamster wheel of business activities none of which you’ve proven to be effective? Well, if you enjoy that, then DO NOT read any farther. On…