Social Media Marketing
The Irrelevance of Social Media: Chasing Nothing
A couple of week’s ago I got a long awaited invitation to pinterest. (Oh and if you’ve no clue what that is, it is a social media network devoted solely to sharing images, sans text.) I say long awaited because when I first discovered the site through creative colleagues, it informed me I needed an…
Marketing Strategies: Where Everybody Knows Your Name
What is the sweetest sound you can hear? Your name. That’s right, it’s personal and real and in today’s age of communication overload, used far too little. Think about it, you don’t often use someone’s name in a text message, almost never in a Tweet, only if you are tagging them in a Facebook update,…
5 Rules of Marketing You Must Know Now
Recently I visited a series of Designer Showhouses. The point of these showhouses is threefold: To sell the house. To sell the designer. To sell the furnishings, accents, accessories, lamps and more. In this case, the marketing company that put this together did their level best NOT to sell anything! It was truly one of…
The Handicap of Hiring Others to Do Your Social Media
While this sounds like a no-brainer idea to many small business owners and even big business owners, hiring someone else, like a marketing firm, to interact in social media for you isn’t necessarily a very good idea. The reality is that people do business with people. A brand is only as good as the people…
5 Simple Ways to Boost Your Business and Referrals
Have you ever gotten an unexpected goody from a vendor or supplier? How about a special savings because you are a VIP customer? I know you’ve probably availed yourself of the benefits of credit card or frequent flyer points. Well what have you done like that in your own business? Oh, I get it, you…
3 Must Haves for Success with Social Marketing
Yes, this is still a big question for far too many people and, more importantly, far too many business owners and professionals. The answer is far simpler than you imagined, and it doesn’t involve being cloned, hiring a team of social media experts to do your Tweeting, Facebooking, and more for you, or being on…
How to Build Profitable Relationships and Powerful Friends: It’s All in the Invitation
Wahhhh, I admit it, I haven’t been on LinkedIn much this year so far. In fact, I haven’t been doing nearly as much social “networking” as I did the last two years. Maybe it’s because I’m doing more real time networking, or perhaps social media is truly in that state of flux, but whatever the…
Top Ten Reasons Why You Must Jump on the Video Bandwagon Now
Online Video is exploding everywhere these days, and with good reason. Video Marketing works! Most experts agree that web video has become an absolute “must have” marketing tool for the survival of your business. And if that’s not reason enough, here are ten more compelling reasons why you need to be using video to market…
5 Ways to Tell a True Friend on Facebook (vs. the Not-So-True Kind)
Well if you read my recent post about dumping 50K followers on Twitter, it won’t surprise you that at the same time, I purged my Facebook Profile of over 2500 not-so-true friends. You see, originally, I’d been given the same advice about Facebook; friend everyone who invites you to. With my recent years of accumulated…
- « Previous
- 1
- 2
- 3
- 4
- Next »