Marketing & Sales
How to Create Add-On Sales on Every Interior Project
Did you know that you can significantly increase your revenue as an interior designer when you create add-on sales on every project? I see so many beautiful projects that missed thousands of dollars in additional revenue by failing to do add-on sales. (I know because the designers I’m looking at are my coaching clients who…
How to Make More Money in Interior Design
As an interior designer you got into business with a passion to change people’s lives through design, and now you want to know how to make more money in interior design. The design landscape has changed dramatically in the last decade. The advent of the internet, design centers opening to the public, online design, and…
Interior Design Website Marketing: 5 Essentials to Get More Clients
The whole point of interior design website marketing is to attract and capture clients. It isn’t just because everyone else has a site or to hold a place on the web. Your interior design site is your invitation to check out your talent, your design process, and your story and explore a fit. When a…
15 Ways to Stop Losing Money in Your Interior Design Practice
You deserve to make more money in interior design today. You have the talent, education and experience but you’ve noticed that despite working long hours, you aren’t earning the return you expected. The reality is that you may not need to add clients or projects to increase your income. Instead you simply need to more…
How to Borrow Credibility for More Business
Do you know how to borrow credibility to catapult your trust and capture more clients? Here is a recent and real experience that will show you how to do it right. Recently, I was contacted by a business coach out of Australia to participate in a telesummit. (It’s better to re-frame those as master classes…
Power Words to Grow Your Business: Are You Under Valued?
Words are a powerful tool to impact your business growth. Leveraging power words will grow your business and there is no better pair than price vs value. Understanding the key difference between price and value can add thousands of dollars of revenue to your business bottom line. Years ago when I was a Purchasing Agent…
10 Ways to Build Client Trust & Stay In Touch
The fastest way to build client trust in today’s high tech world is by being in touch. It’s ironic that in the age of endless channels of communication it is challenging to be remembered as meaningful and valuable. So how do you stand out? The key is to craft a touch campaign that is consistent…
Client Attraction: 7 Sexy Stages to Client Courtship
A great business relationship is a lot like dating. If you are good at dating and courting, it is likely you are going to be good in business. You understand the nuances of client attraction (lead generation), how to warm them up, how to ensure they are qualified (you wouldn’t just date anyone, now would…
5 Extremely Exciting Ways You’ll Grow Your Impact with More Income
Are you one of those talented professional service providers who gives yourself and your gifts away because you love what you do so very much that you’d do it for free? Are you struggling with the delusion that everyone deserves your help and that you’ll make the world a better place by accepting less compensation…