Since we reviewed WHY you'd want to participate in a decorator showhouse in a recent blog post, I want to share HOW to make that happen in this post. It takes both digital smarts as well as strategic … [Read more...] about How to Participate in a Decorator Showhouse
Marketing Strategies
Why Participate in a Designer Showhouse?
When you participate in a designer showhouse, while it may seem glamorous, that isn't why you do it. In fact, it's actually a boatload of work, expense, time, and then there is the reward. Having done … [Read more...] about Why Participate in a Designer Showhouse?
6 Secrets to Direct Mail for Interior Design
Direct mail for interior design may seem old school but it still works very well today when done correctly. One of the key reasons it works well is because with email becoming a daily avalanche and … [Read more...] about 6 Secrets to Direct Mail for Interior Design
Interior Design Discovery Call that Wins Clients
Whether you meet a potential interior design client online or offline, you want to schedule a discovery call. This is a structured conversation that allows you to find out if they are truly a good … [Read more...] about Interior Design Discovery Call that Wins Clients
How to Increase Your Furniture Profit Potential
The great news about home furnishings is that for every home built, every home renovation completed, every move made, and every family addition whether a baby, young adults, or seniors moving in, … [Read more...] about How to Increase Your Furniture Profit Potential
2 Biggest Design and Home Furnishings Profit Strategies From HGTV
As a designer, I’ll confess, I’m not a fan of HGTV. It delivers an entirely false picture of both the process and investment required in home renovation and home furnishing. But, it is a consumer … [Read more...] about 2 Biggest Design and Home Furnishings Profit Strategies From HGTV
3 Keys to Sell More Furniture Without Being Salesy or Pushy
You can sell more furniture without being salesy or pushy. Do you remember in the iconic classic movie “Pretty Woman” when Richard Gere, well dressed and handsome, comes to pick up Julia Roberts, … [Read more...] about 3 Keys to Sell More Furniture Without Being Salesy or Pushy
How to Sell More Furniture by Design
How to sell more furniture is actually pretty simple, but you may have been hiding your retail gold. I meet a lot of furniture retailers who have a valuable team of designers but they aren't showing … [Read more...] about How to Sell More Furniture by Design
Retail Furniture Sales Techniques for Increased Profits
While most brick and mortar stores are focused on digital marketing today, retail furniture sales techniques can be honed to uniquely increase sales. Shopping for furniture can unfortunately too often … [Read more...] about Retail Furniture Sales Techniques for Increased Profits
