MELISSA Galt
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How to Increase Your Furniture Profit Potential
The great news about home furnishings is that for every home built, every home renovation completed, every move made, and every family addition whether a baby, young adults, or seniors moving in, furniture is needed. Knowing how to increase your furniture profit potential is the key to benefiting from the consumer need for home furnishings.…
2 Biggest Design and Home Furnishings Profit Strategies From HGTV
As a designer, I’ll confess, I’m not a fan of HGTV. It delivers an entirely false picture of both the process and investment required in home renovation and home furnishing. But, it is a consumer favorite and only getting bigger, so better to look for the lessons and here are two to drive your profits…
3 Keys to Sell More Furniture Without Being Salesy or Pushy
You can sell more furniture without being salesy or pushy. Do you remember in the iconic classic movie “Pretty Woman” when Richard Gere, well dressed and handsome, comes to pick up Julia Roberts, decadent in a red evening gown, and he offers her a velvet box. That was INTRIGUE! Then he teases her by popping…
How to Sell More Furniture by Design
How to sell more furniture is actually pretty simple, but you may have been hiding your retail gold. I meet a lot of furniture retailers who have a valuable team of designers but they aren’t showing them off as the gold they are, to attract and capture a boatload more business. If you don’t have…
Retail Furniture Sales Techniques for Increased Profits
While most brick and mortar stores are focused on digital marketing today, retail furniture sales techniques can be honed to uniquely increase sales. Shopping for furniture can unfortunately too often be compared to shopping for a car (used or otherwise) when in person. And women drive both the furniture and car buying decisions, so when…
The Best Client Gifts to Grow Your Business
Let’s be honest, every time you think of the best client gifts, you are also thinking about what will make you memorable, irresistible, and referable. I’m just stating what you’re thinking! And there’s nothing wrong with that. In fact, it makes great business sense to invest in the best client gifts that will absolutely deliver…
Interior Designer Follow Up, Find Your Fortune
In order to juggle multiple projects effectively, I’ve always had a specific interior designer follow up process. It’s the same simple process that I teach to the designers that I coach. It not only awes and amazes your clients but can also be a great way to get add on sales. Each week, either on…
Boost Your Interior Design Social Media at the Holidays
When you’re taking time off for the holidays, you can boost your interior design social media. In fact, what social media thrives on isn’t just pretty interior images, they also want to see you. Leverage the hashtag #interiordesignerslife along with other selected tags to build your brand across Facebook, Instagram, and Twitter, even while you’re…
Don’t Send Holiday Cards to Clients…Here’s WHY
Do you always send holiday cards to clients? Stop it. You aren’t standing out from the crowd, in fact, you are just another bit of noise at a very busy time of year for everyone. In addition, if your card isn’t written personally and addressed by hand, all it says is “I sent one of…
How to Raise Your Rate and Keep Your Clients
As an interior designer you may be reluctant to raise your rate because you fear you’ll lose current clients, and will fail to attract new clients. In reality when you do it right, a rate increase reinforces your value and attracts a higher quality of client. Regardless of how you charge, you can raise your…
Marketing Luxury Design: Attracting Affluent Clients
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